Chris Daigle:
Hey guys, I'm Chris, and we're going to be talking about AI today. So we're going to give a minute or so for everybody who will be joining. Appreciate all you early birds. If you don't mind if you're watching this while we're waiting on the others to show up, if you would post in the comments between one in 10. One being I'm brand new to AI. 10- Being a pro, I should in this class, if you don't just post in the comments what your kind of, your level is, using Generative AI in your role or your business right now, I'm gonna put my computer on, do not disturb just kind of gives me some indication of kind of the direction I need to go, as far as how deep or how surface level I need to go.

I don't want to our focus on Generative AI is not a technical approach to it. We feel that there's plenty of people out there who are already, you know, PhDs in data science or whatever the case might be. I'm not that guy. I am a business owner. You'll find out a little bit more about me in a minute. Business Owner, passion or marketer, growth hacker, all of the above. And the applications of generative AI in my business aren't the technical side. They're more about the stuff that we're going to talk about today.

So if you are not a techie, you're in good hand. If you are a techie, you're going to learn a side of Generative AI that you may not have been before. All right, okay, let's give everybody about another 30 seconds, then I'm going to get started.

The Goal: AI Literacy and Enabling Growth

Chris Daigle:
We're going to be talking about the tool stack. We're going to talk about a bunch of stuff, and I'm going to show you some cool examples of how we actually use Generative AI to prepare for this presentation. Surprise, surprise. Okay, welcome to the training on the what I believe to be the easiest way to introduce AI into your business or your role. This training today is going to demonstrate the transformative power of AI for Growth Hackers and digital marketers and how this new course that we're that I've partnered with GrowthHacker on how it's going to teach you how to leverage these tools in your role.

So in my opinion, this training is going to be a big step to getting you AI literate, AI enabled, and I'm super confident that will be a big leap towards that. I'm not being cocky. It's just that we spend a lot of time paying attention to what's going on in the marketplace, talking to people like you who are looking to upskill with Generative AI, and we look at, you know, what's being taught and who's doing the teaching. So we know what's out there very well, and I can tell you again without being cocky that you're going to be getting world class instruction specifically targeted for growth hackers.

Background and Strategic Intent

With that being said, let's go ahead and jump into the training. My name is Chris Daigle. I'm the CEO and co-founder of ChiefAIOfficer.com where we educate, train, certify, and provide software for people like you that want to be the leaders and bringing AI into the small to medium businesses and to gain the advantages that come with being that person who is the recognized AI expert on your team and your industry And the business.

My business background. I launched my first SaaS in 2002 I used to be an Accenture consultant, back when it was still Anderson Consulting. Left that launched a SaaS in the real estate investing space in 2008 didn't know a whole lot about online marketing or anything like that. The kind of accidental success with that, but that really, when I saw what was happening with that tool, I said, Hey, I gotta figure out how to figure out how to do something like best practice for online marketing, and that's actually where I've thrived. For the past 22 years, I've taken my skills for growing and scaling businesses to really all levels of business, and I'm very familiar with what it takes to hack growth, especially from a marketing perspective.

If you have questions, you can post them in the thread. We've got some of the GrowthHackers team is here to make sure that I'm getting those questions and that sort of thing. But today, I'm here to teach you how to use Generative AI in your role, your team, your business, to create more time, create more revenue and create more enjoyment from you know, your day to day practice.

Philosophy: "Thinking in AI"

Of course, this training is going to reveal what you need to know to be effectively using Gen AI in your role. But the goal of this training isn't just to show you the tools and good news, the tools are easy. They're designed to be by the builders of these tools, the learning curve for basic proficiency on a lot of these if you've got some experience with some of them, you might agree with me that it could be as short as 15 minutes with some of the tools, or maybe even faster with some but the real goal is to get you to start thinking in AI, and that's a concept we have here at chief AI office.

Now what does that mean? It means that you're somebody who knows where to use the tools that you're capable of encountering an issue in the business, and you've got the prowess, you've got the skill to be able to work out a solution that leverages the capabilities of the tools that we're going to talk about today.

See, here's the good news, in my opinion, you've already done the hard part, the years of domain expertise that you've already accumulated is going to make the rest of what I'm teaching you so much easier. See, if you only know the tools, you aren't nearly as effective, because without the context on the domain of application, your knowledge of the tools is only going to take you so far. But if you bring domain expertise to the conversation, as soon as you get exposed to a new AI tool, you can already start to have an idea of where you can deploy it in your processes or workflows for production.

Practical Example: Audience Sentiment Analysis

Now here's a perfect example. I'm going to actually play this video here. We've had almost 700 people register for this training today. When you registered, we asked you to share with us, share with us your biggest interests or challenges with Generative AI. I took those results, I prompted ChatGPT to analyze, to look for trends and patterns in that feedback.

I told the models, I told ChatGPT that we're using this to build a presentation, and the output that you're looking at today was used to inform this presentation, to really increase its relevance to the audience. Now it's a very simple way for you to it's an application that any of us could start using if you're doing sales presentations or educational webinars for your audience.

Now today I'm here to teach you how you can Okay, let's see. Here's some of the examples that we get, the feedback that we got, 47.83% of you are interested in AI tools and the tech stack that you should be using to, again, create more time, create more revenue and create more enjoyment. 17% of you, we're looking for specific applications, for specific use cases, for your role, and about 12% of you are interested in leveraging automation to improve your productivity on a day to day basis.

Evidence-Based Impact: Operations and Personalization

So you're here, you know. And before we dive in, why all the hype? Is it justified? I get it. You're investing your time and maybe your treasure into learning this stuff. Now, in addition to what we saw from your responses, I'm going to ask you, what are you hoping for? Are you hoping for smarter operations, more production, career advancement, more bandwidth? Maybe you don't even know, but let me share a pretty clear demonstration of what to expect once you are able to do again what I called Thinking in AI, you guys are data driven marketers.

So let me show you the data from some recent research. In this case, this was some research from Deloitte, and they found that on average, early adopters like you were saying that Gen aI had eliminated 11.4 hours of work per week specifically, specifically for content marketing employees now that you can do whatever you want with that time, but hopefully it's enabling you to focus on kind of higher value activities. And I want you to think about this. Okay, what would you be able to do with an extra essentially day and a half each week?

Research from McKinsey recently highlighted this case study on the impact of using AI in personalization of marketing campaigns. Michael's it's a US based crafts retailer, and they're using Gen AI as as part of their approach to Dean customer engagement through more personalization and more frequent interactions with its shoppers. So the company built a content generation and decision making platform to help with copy development and to really help them better understand how certain customer segments were engaging with different messages. This may all sound very familiar to familiar to every single one of you.

As a result of this experiment, Michael's has gone from personalizing 20% of its email campaigns to personalizing about 95% of everything that they send. And this lift a 40 increase rates to their SMS campaigns, 25% click through rates to their email campaigns. Again, ask yourself, what would your sales look like if you had a lift on your click through rates like these simply from using Generative AI for the application of personalization.

Human-Centric Gains: Productivity and Mood

Chris Daigle: Now, one of the things that people always talk about when they're interested in AI into their workflows and process is getting rid of the data, the repetitive, the stuff that's kind of mindless and using AI to automate tasks such as drafting email, generating reports, creating social media content. It's another way that it's going to allow your members to focus on the more creative, the more strategic aspects of their jobs, which Mackenzie's research found leads to a much higher job satisfaction in. Allen, and this example, you know, 63% increase in lifting the mood of the employees who are involved in the marketing side of thing.

Now, just for fun, let's apply these examples to your team. What would your business look like if you had 63% happier team members who had more time 11.4 hours per week for higher leverage activities that you knew would result in improved performance of your marketing and sales campaigns.

And look, those results aren't just one offs. A popular study that I like to present to people is some research from Harvard and Boston Consulting Group. And they took in this research. They took 800 of their consultants, and they split them into two groups. And the goal was to measure the impact of Generative AI on these. I mean, these are the brightest when it comes to business consulting, right? How would Gen AI improve their performance?

Half operated as normal, and half were kind of AI powered. In this case, it simply meant they were able to use one tool, ChatGPT, and as part of the research, they had very little training, maybe 10 minutes of training before they kind of kicked off this experiment now for 18 different tasks that were selected to be realistic samples of the kinds of work done by a knowledge worker Like you, the consultants using ChatGPT four outperformed those who did not by a lot on every dimension.

Method measured every way that they measured performance, those who were AI enabled got the boost. Now, for those of us familiar with the results of you know what we can do with these tools. It's not much of a surprise, but the end result was consultants using AI finished 12% more tasks, 25% faster at a 40% higher quality.

There's an engineering Maxim, and that is, maybe you've heard of it, good, fast, cheap, pick two, that was kind of that's been the paradigm in business for forever. Now, using these tools, we can get all through, sorry, guys. I slipped ahead a couple slides. For those of us that are using these tools, we're seeing those types of results, more production, faster, higher quality without any additional efforts, except for simply using the models.

Defining the Toolkit: Modalities of Generative AI

Now you've mentioned, or you've heard me mention, Generative AI. If this is a new term for you, this is the application of AI that most users have access exposure to or access to. And Generative AI is a type of artificial intelligence that can generate, aka create new content, such as text, images, speech generation, video avatars and now even music. And this is the type of AI that we're going to talk about today, because it has the easiest applications for quick wins now.

Now this is an old image, actually one of the but one of the biggest challenges when getting started in using AI isn't just knowing where to start, but which tools to use. So we'll actually address the where to start later in this presentation, but let's talk about a specific tool stack that we recommend, especially for the role of a growth professional. Now, you may have some of your own favorite tools or apps that you're already using that I don't mention, and that's totally fine if it's working for you. I'm going to encourage you to keep doing that however you might learn, perhaps some new options for your existing stack.

We call this kind of the foundational toolkit that we use and recommend that will have you AI enabled. So tons of tools out there, I mean, tons of videos reviewing those tools, I'm going to suggest that maybe you don't go down that rabbit hole just yet. Let's watch this training today. And I think after this you'll have a better understanding of what's possible and the direction that you should take it if, in fact, you do want to find your own tools out there.

The generative modalities that you'll be learning about in this training are AI for text generation, AI for image generation, AI for speech generation, video generation, and then kind of wrapping it all up, talking about smarter workflows where we integrate the use of these tools.

Text Generation and Prompt Intelligence

Starting with AI for text generation, this is probably the application of AI that that most of you may already be getting out of the LLMs, the tool that we recommend, ChatGPT, number of reasons market leader to get to gain mastery on a tool, and then have that tool be usurped by a new best in class, and we have to go new learning curve, all that stuff.

That's not what we're looking for here. We're looking to focus on tools that are tools that have already kind of established that leadership position in their category or in the modality of Generative AI, so ChatGPT, I don't see it being, not being king of the hill for a long time, so that's why we kind of, and it's more of a utility tool. There's a number of the models out there. You. May be using some I hear a lot of creatives. They love the output that they're getting from the LLM from Anthropic called Claude. But for us, we're able to get the same, relatively the same output from using ChatGPT without having to bounce around to a bunch of models.

There's nothing wrong with that if you're a power user, but if you're not, stick with ChatGPT, in my opinion, another thing we like about it, it's free. The free version of ChatGPT, is actually the same version that me as a paid Pro user, you're using the same thing for free. The only difference is that I get to use it more often. They don't throttle my access as they would in a free account. And then, as a dynamic marketing professional. This is going to be a tool that, once you learn how to use it, you're going to be referring to it pretty regularly. It becomes a linchpin tool in your role.

Same way we talk about thinking and AI we don't necessarily, you know, first, let me make this clear, how you interact with the models or the tools, is called prompting. Or maybe you've heard of prompt engineering, right? That's not our goal and our training. Our goal is to provide you with what we call prompt intelligence.

See the input that you get or the precision of the output that you get. The result that you get from these models is directly related to the precision of the input that you give it, and knowing how to kind of dynamically extract ideal output by way of prompting. I mean, that's replacing the Google search and making you more of a in our world, what we call a cyborg, there's a blend of the human plus the tech and prompting intelligence.

Frameworks for Deployment: Command, Assess, Iterate, Optimize

Means that you don't necessarily need to refer to a prompt library or need to go online to find a prompt to get a result, but that you have enough understanding of how these how to communicate to the models, which we'll talk about just a moment, that you're able to you know somebody comes in, there's a fire. Oh my gosh. We got to fix this issue, and rather than having to, like, rely on a prompt library, or go contact a prompt engineer on Upwork or LinkedIn or whatever. You're able to go, Okay, here's the issue. Let's see, okay, I need to let ChatGPT know. Okay, here's the issue, and that you're able to, regardless of the situation, on the fly, be able to craft a result or start the ideation or solution effort in your work.

Now for us, Chief AI Officer (chiefaiofficer.com) (CAIO), we teach a prompt framework that we follow internally and that our people are using to get that ideal output. So more of a prompt. An intelligent prompter is understanding that the first step is to command to to provide those instructions to in that prompt and that input.

Chris Daigle:
Now, once you've provided that input, we want to review the output for accuracy. Does it match the intent of what I was looking for? That's the assessment phase. If it doesn't, if it isn't there, we begin kind of a calibration process. The iteration up. I probably should have asked for this. Oh, it didn't give me that information because I didn't ask it. So let me go and modify that prompt so we're creating this iteration process, same as you do in split testing. Now, once that's completed and you're getting that ideal prompt output. Add it to your prompt library, license it to a client, sell it as IP, share it with the team, whatever the case might be.

The Persona Method in Practice

Now, a prompting pattern that I find has a lot of utility is this persona method. Now, so using this prompting framework, we're going to explore this pattern. It's you are a blank and we'll talk about an example in just a moment that's relative to you guys. You give it the context of the issue, and then you give it the instructions for the solution.

So an example of that might be a prompt like this:
"You are a world class copywriter who specializes in men's weight loss diets, right?"

So we're getting very specific on how we want the model to engage with us in this chat.
"Come to you for help. I'm creating an opt in page for diet centric lead magnet. Here are some details around the situation. I have an audience of 50 plus year old US males. Now I need to create a landing page sales copy targeting the active professional who's looking to use 10 to 20 pounds."

This example, perfect example. This is how I'm being targeted on Twitter pretty regularly. So if we evaluate this, we see, okay, the role has been identified, the context is included, and the instructions are given now this is, again, it's a standard prompting pattern. You don't have to, like necessarily, jot this down. If you can remember the role, context and instructions, you can start to even if you've never done this before, start that process of command, assess, iterate and optimize on your own.

Custom GPTs and Voice Mimicry

To make this easier, we do have a tool that we built internally. We call it prompt vault. We built it for our own use. It has the ability for us to introduce a lot of variables into prompts that are addressing a lot of common business scenarios, not just for marketing and growth hacking, but for operating a business. And we didn't think anybody else would want it until released. We released it to our Chief AI Officer (chiefaiofficer.com) graduates, and now this is taking their prompting to another level. We actually say it takes your prompting learning curve from months to minutes.

And for those of you who end up diving deeper into the training with us here in the GrowthHackers community, we've built specific prompt packs for the most common applications for you as a growth hacker or a digital marketer. Now we've discussed this, this AI modality of text input, okay. I'll give you an example of maybe some five use cases that might be, might make you go, Oh yeah, okay, I'm already using that. One of those would be content creation, generating the emails for your email marketing, SEO and content optimization, market research, insights and ad copy generation.

I'm not going to dive into exactly how to do all of those things in this. We've got limited amount of time, and I've got a lot to cover. But now that you understand that, you can go into the models. You can follow that CAIO framework. You can use a role based prompt. You can start to introduce it and let it know. My issue is, I need to create, I need to optimize this piece of content for, you know, proper keyword density, or whatever the cases might be, ChatGPT, and the models will start to give you this that's matching that intent.

Within ChatGPT, it also has an additional modality, where it can see, I can take a picture of a whiteboard after I've had a meeting and say, you know, summarize the information, look for the best course of action based on the brainstorming session that we did anything like that. And this is an area that we know very well. This is actually the Chief AI Officer. This is some of our faculty that participated in the Austin, Texas AI hackathon last week, and we actually won in the category of Best Use of vision modality. So this is a function of ChatGPT that we use regularly to the point to where we won the hackathon.

Image Generation: Leonardo.ai and Sector.ai

Modality number three, voice with ChatGPT, I'm able to, of course, speak into  ChatGPT, and have it speak back to me. And you know, this is one that I use a lot. I have a big German Shepherd. I take him for walks regularly, or else he's going to go crazy. And as I'm doing that. You know, if I'm kind of in flow, dogs at the door, I don't have to stop. My thread that I've been working on in ChatGPT, to put on the phone. I use aftershocks, kind of use a headset like this. It's bone conducting. I walk the dog, and I'm communicating with the model. I continue the conversation, ideating, asking it for research, for ideas, opportunities, things like that.

So that is an option in ChatGPT, and then image now this is not going to be an exploration of ChatGPT internal image capability. I like to use it for really quick. If I'm already in there, I've got some context in my thread. I've been talking about that diet. You know, the example that I gave you, I am looking for some images that might be relevant to the output if already in the thread. I'm going to use  ChatGPT a lot of times and see what I can get.

Can you create an image of, you know, an unhappy executive who is overweight, sitting at his desk, you know, hand on head, kind of like leaning down. It's going to give me some images that I can pop into a content piece, a tweet, whatever the case might they still call them tweets, even though it's x now, anyway, another tool that we like to use a lot within  ChatGPT is  ChatGPT has the ability to allow you to kind of really narrow down the focus of its utility.

Building Custom Assets and Brand Voice

It's almost like a tailored version of ChatGPT designed for specific tasks or domains. You're able to feed it unique data, like brand documents or examples of successful ad copy that you've had, and what's going to happen is these micro software's, these custom GPTs, are going to primarily use what you trained it on as their data set, rather than the billions of parameters that you know have been used in training these models.

So it allows you to get more precise output. Now, in the program, we teach you how to build custom GPTs. There's lots of content out there. Content out there. You don't need exclusively our program. However, our program, we do have a, let's say, an unorthodox methodology, and we actually show you some examples within the program leveraging some extremely customized output based on the kind of calibration of this micro software.

What that might look like? In our case, I created one and define these. Actually, there's an entire library that's available in custom in ChatGPT, where you can go and get these and other people, just like you have not only built them, but they've made some of them available to the user base of ChatGPT free to use. I use a lot of stuff. The stuff that we build goes behind. We don't make those available. Usually it's kind of I consider anything that you do with prompting to be intellectual property, almost like software code, right?

In this case, one of the examples that we did was, I created something called style mimic. I might find an article. I want it rewritten in my voice so that I can provide some opinion on it. If you know the ChatGPT or Claude or whatever using it hasn't been trained on your writing style, it may you know the output is not going to be as precise as the intended input was. So what we did was we built a custom GPT, trained it on a lot of our better performing ad copy content pieces that got a lot of engagement and that sort of thing.

So it's got its own library of my voice, things that I written, authentic, you know, input that I gave it. And now I can take an article in here, pop it in there and have it, you know, rewritten in my voice in seconds. This is a perfect example of those 11.4 hours per week that were saved in that Deloitte example for those content marketing employees.

Visual Marketing Collateral

Another modality specific to the use of images in your marketing is AI for image generation. So we're able to use these tools to create graphics, logo, I mean, tons of stuff, and it looks like this. It looks like text prompts resulting in images and short videos being created based on exactly what you need at exactly that moment.

There's a number of tools out there. Perhaps you've heard of mid journey. Maybe you're already using it. The tool that we use is leonardo.ai I was I discovered this. We're supporters of Matt Wolfe over at future tools, if you're not familiar with his YouTube channel, doing great content, just kind of exposing you to the broad spectrum of use of Gen AI in your business. But we found that, and Matt's an advisor to Leonardo, that got me interested.

I reached out to Leonardo, and they were able to show me It's built with with creatives in mind who are applying this in a commercial environment, usually, right? So I'm able to create short videos, stills and create my own stock photography ad creative. I can mimic a photo shoot, what used to cost me $30,000 and, you know, studio time and flying talent in and all those types of things. I don't need to do that anymore. Logos. We're creating product shots, really, all types of visual marketing collateral.

I'm gonna give you an example of what that looks like. Now, this is the inside of this is kind of like their top stuff. And if you can see, here's some examples. Now, some examples. Now, some of these may be images that people are doing for a more artistic endeavor, but here's a movie poster. Here's a podcast image. Let's see what else they've got here in there. Oops, sorry, guys, let's go back a slide. Here we go. Let's get some Oh, sorry.

Let me get some examples on Okay, so you can kind of see, like, here's the logo for a hamburger stand. Here's an image. So really, anything that you might need to support your content or your marketing or anything like that, if you can write it, you can work with these tools to create that image. That's it's applicable. And one of the reasons that we like Leonardo as well as they have a built in prompt and prover. So you don't need to be a, you know, a prompt engineer. You don't need to have a high degree of prompting intelligence.

You can simply go in there and say, Hey, listen, we've got, you know, my client needs an image of children playing with a new tool or a new toy that is a, you know, yellow bird that speaks or whatever you can hit, improve my prompt, and internally at Leonardo, they will actually create a very robust prompt that is giving you that higher likelihood of on your first command, You're getting something that you can work with and use.

Synthetic Speech and Global Distribution

Another application of Generative AI. The modality of AI for image is personal profile pictures. So for me, I I'm not how would you say I'm not photogenic. I can use all the help I can get for any of our marketing stuff, but when you're able to use a tool, I and this is a tool called sector.ai I think when I made these, I uploaded, they asked me to upload maybe about seven or eight different pictures of me, and they give you the criteria to look for. And these pictures came off my phone. It wasn't anything fancy, and they were able to take those and generate a number of professional quality images that I now use regularly in, you know, marketing, our business, our podcast and everything like this.

I think my cost was about 20 bucks, and I got these in about 15 minutes. Now, if you've you know, if you're working with talent, right, and you get a professional photographer to come in. Sometimes that's exactly what you need. However, if you're again in a dynamic situation and you need to, you need some different, you know, different stills to use of, maybe your company spokesperson, or whatever the case might be, you're able to come in there and very quickly get a variety of these things to be able to use professional quality headshots.

What did this cost me again? 20 bucks, if I would have hired a which I have in the past, hired a professional photographer. It's hours of my time, hours of their time. I'm spending hundreds and hundreds of dollars to get this. They're okay. You. know, some of them, like you can't use all of them. Most of these, I would feel comfortable if any, you know anybody from the team came in there and grabbed one of these and put it out, I wouldn't feel like, Oh, that was the wrong picture to use.

So again, I'm just kind of running you quickly through some of these modalities so that you can start to get your own ideas and go, Hey, you know, we actually have product spokespeople that they don't live near the office. We have to fly them in, or whatever the case might be, with their permission, you're able to now generate what you need for your marketing campaigns or promotional materials very quickly.

You're also able to use AI for speech, for synthetic speech, generation, same process, texting what you need or provide, copying and pasting a content piece and popping it into one of these tools, and it converting that content into voice, that text into voice. Now some of you may be saying, Okay, I'm already using that stuff. Fantastic. If you're not, though, or you haven't even seen these tools, or you haven't heard the tools, the number one tool that we're using is 11 labs.io, another, again, free or $20 a month, depending on they may have some different pricing tiers. Now, it's one of the tools that, for me, is a must have.

Audiograms and Multilingual Reach

One of our biggest content efforts is the creation of a podcast. Now with that podcast, I'm looking to get as much mileage as I can. It was an authentic conversation. Somebody was generous enough with their time to sit with me, and, you know, let me ask them a bunch of questions. Our podcast called using AI at work. So I'm asking them a bunch of questions about, How are you doing it? What was that like, and that sort of thing.

So we use this regularly, and one of the cool things is, is it'll take that text and it'll convert it to voice and over 29 languages, I think, at this point. So here's an example for us. So as part of our social content strategy, one of the creatives that we use regularly are audiograms. Now I'm going to show you an automation process our entire stack in just a moment. But this doesn't get built by me. This is my voice, but it's not me speaking it. Let's see what this sounds like.

On a recent episode of the "Using AI at Work" podcast, our guest Joe Stolte had this to say about AI. There's a conversation happening in sales right now, and on a recent episode of The using AI at work, there we go. So I mean, you guys just met me. Sounds like me. I hope. Did the audio come through? Okay? I just want to make sure, because it wouldn't be much of a demonstration if you couldn't hear my audio.

So if somebody would just let me know if you heard that, because I've got a couple cool ones here now another one looking for that that leverage that mileage out of our content. We've started promoting our podcast in other markets. And here's an example of us introducing audiograms essentially into Spanish language markets on our social platforms. Let's hear what that one sounds like en un episodio reciente del podcast using AI at work, nuestro invitado Arbel Craig, dijo lo siguiente sobre la idea.

I mean, I'm not a native Spanish speaker, but we've had plenty on previous presentations where I've kind of shared examples of this or French and that sort of thing. They tell me like that, I can ship that. Right? That's good to go. Now the production process was me copying or not even me. Now it's automated. The snippet that we use for that audiogram being sent to 11 labs with instructions to convert it to whatever language we want, and then outputting that to a tool called headliner dot app. And that's the tool that we use to create these images that you're seeing here, to create these audiograms. See if we've got another example en un episodio recientes.

Video Avatar Generation: HeyGen

Additionally, we're using AI for video avatar generation, you know, and ideally, we're looking to engage with a prospect or a customer for an upsell or whatever the case might be. Video is one of the fastest ways to build that rapport with that prospect or that customer. However, if you guys are shooting video content now, especially if it's like a subject matter expert in front of the camera or talking head product description, it's not something you can normally do in five minutes, right?

However, I was on the call with somebody from my team the other day. He introduced me to some content that we're doing for, or the copy that we're using on our new sales page for our certification program. And while he was talking, I was kind of doing one of those uh huh, uh huh, copied, pasted that into 11 labs, and then I took 11 labs that output from 11 labs into a tool that we recommend, called HeyGen same HeyGen's free, or, I think they've got a very inexpensive program at $29 a month.

But while he's talking, I was like, Okay, check slack. Boom, there was now a video of me, of me that was generated by AI using an AI generated voice that was a Video Explainer of the product and that sort of thing that was extremely high quality, high quality enough to where our marketing, our marketing team, the guy was in charge of it, had said, Please don't use Hey, Jen, so this was good enough for him to be able to ship.

I think it's on our page now that we'll be taking live soon. There's a couple of ways that you can use this. Once you create your video avatar, which I think they need two minutes of you looking at the camera and talking, you could do it at your desk. As soon as we get off of this, you don't have to be in a studio. You don't need all the lights and everything like that. Makes it very easy for you to now be able to benefit from this.

In addition to HeyGen, allowing me to create video avatars of myself, they have an entire library of existing avatars. When I'm marketing to a certain demographic, they respond to somebody who looks like them, that talks like them, that has an accent like them, whatever those things are. So now I'm able to create copy. I'm able to come into here. I'm able to use, I mean, I could go to 11 labs and find any voice that I want.

Let's say I wanted a young British female, right? They've got those voices already built in there. I could take that voice and then I could find an avatar that say, Hey, she looks like she might be a young British female, and I can marry those two. And now if I'm targeting that market, even if I'm based in I'm in Austin, if I'm in Austin, I'm now able without traveling anywhere, without needing to, you know, source new talent, I'm able to create this type of marketing collateral that I can use for a campaign anywhere in the world.

Video Case Studies and Personalization

Let's take a look at a couple of examples of this. So for those of you who registered for this webinar, you may have already seen this demo. This is actually the video that we're using on the sales page for the course that we're going to be releasing soon to the GrowthHackers community. Let's see what this sounds like.

Chris Daigle:
There's no question that Generative AI is having a massive impact on what's possible for growth hackers. I mean, this video is entirely AI generated, and whether you're using Generative AI in your role. So that's me. I went into the studio, and in this case, I have access to a studio, you don't have to do this. And I went into the studio, I spent two minutes in front of the camera. I think I talked about my dog, like it doesn't matter what you're saying, what the models are looking to do is they're looking to capture aperture and hand movements and stuff like that.

Now there might have been some delay or lag, because you're watching video that's being transmitted to whatever, however, in real time. If you were to watch this, you were to go to the page. If I wouldn't have mentioned, as I did at the beginning of this, this entire video was actually generated by AI. If I wouldn't have said that, said that most viewers, especially prospects, not, you know, not the AI enabled individuals, most of them would have naturally assumed, oh, that's him. That's the spokesperson. That's Chris, right.

So you're able to create this quality of stuff for use, like, I mean, imagine there's a need for a new sales page for the product. I can now, based on what we've shown you, I can write the copy using  ChatGPT in my voice. If I build a custom GPT, I can go in and I can create product shots and leonardo.ai and, you know, minutes and half an hour, even with iteration and tweaking it, no, I actually need this color like, that's a professional quality product shots are already done.

I don't know what you're paying for them. When we've done that in the past with physical product, especially, it ain't cheap, right? So now, from that, I'm able to take the copy that ChatGPT wrote in my voice, run it through a tool like 11Labs, have it in my voice, or in the young British female voice, or whatever. Take. It into, hey Jen, feed that into an avatar of choice, really, any that I want to pick from their library, or if I've already got our products, post spokesperson, or the talent that we use for video, I have them come in spend two minutes in front of the camera, just kind of rambling a little bit.

Because, again, it's not what they're saying. It's about their mouth movement. And honestly, within, I don't know, before lunch, Hey guys, v1 take a look. Let's start testing, right? This is, this is starting to introduce you to how people are able to save, you know, a quarter of their week, almost from leveraging these, these tools specifically for what you do in a a marketing and growth hacking environment where there's a lot of different modalities of collateral that you have to create and collect and coordinate with, and all those types of things.

Multilingual Podcasting and Content Updates

I showed you an example of an audio gram in Spanish for us promoting our podcast in different markets to see what kind of traction we can get. Here's a great example from Hey Jen, and in this case, the video I'm about to show you, that's me. So you've seen an entirely AI generated avatar just a second ago. What you're going to see now is maybe you've got live video of whoever that company spokesperson is, or the talent, right? You want to you love it. The setting was great. They did a fantastic job. You don't have to go and reshoot that.

In this case, this is us testing the video version of our podcast being introduced into the free market. This is me in front of the camera. You're about to see this. Let me do this. Sorry, guys. I need to be in this mode. There we go, me in front of the camera. And the original introduction was me speaking in English. Now tell me what this sounds like a year David Gonzalez, Internet Marketing Party, the precaution David et an actor, Clay du marketing, I mean, again, and certainly on casual inspection, that's me speaking French.

That's my voice. The aperture of my mouth is matching the words coming out. However, this was done in moments Japan. I speak a little French, but I'm not doing any podcast introductions in French. And I can tell you that testing is early, but it's very promising. So you don't have to just use like it. Can take video and convert that video into, again, 29 different languages of whatever that that video sales letter is, or that that Video Explainer, whatever those things might be.

Another cool feature with page is that in our certification course, this is the wardrobe that I shot most of our content. And we teach AI. You think things are changing in AI regularly? We designed the course so that we didn't have to go in. Change something every time there was an update. But in this case, there was some new stuff that we introduced in our introduction video for new members, we had to update it. That shirt that I've got, I don't even know if it's clean or dirty, like I'm not. I'm not in the studio right now, I'm sitting in my office to make those changes would have been a huge pain in the neck.

It would have, honestly, before I was using these tools, those types of changes for any product that we've had in the past, they might not have been updated, you know, like we until there was enough customer service complaints. Hey, the this is off, right? It's like, okay, yeah, we'll fix it, but I want you to see this is, this isn't even the best example of what we can do, but I want you to see, like, in this use case, we were able to update product description and introductory video very quickly.

Let's listen to this one. Hi and welcome to a defining moment in your career, the start of your journey with the Chief AI Officer (chiefaiofficer.com) certification program. Okay? Like, that's just a use case that I personally had to use this for now with this avatar, because it was, it's not like a sales thing or anything like that. I was a little more subdued. I wasn't, you know, trying to get excitement elicited from the viewer or anything like that. So that's why, you kind of see this one is, a little more, you know, calm and collected, but it made it very easy anytime there's an update.

Now my team does not need me anymore. These updates are occurring without me even knowing about it. The product team is able to go in when they make an update that I'm even know occurred to our course. The rest of our community is now able to get a professional quality greeting about the new functionality of our software or new subject matter that we're covering in the content.

Automated Ad Creative and Social Content

Let's see here. Hi, another example that we've been testing with, really for this one. Hey, Jen. Has the ability. Me to take a URL of any product that we've got, paste that URL into Hey Gen, pick an avatar, and in this case, we were doing like some influencer style videos, and it will based on that, it will go and scrape the site, look at product description, read product description, see product images, bring all that back into Hey Jen, and it will create these types of like Instagram or TikTok real type, or YouTube reels or TikTok videos that now you've got a whole different modality of video advertising for you to start split testing against.

So let's see what this one was like. I don't know who this guy is. I put my the URL for our book. Got a book on Amazon, the Chief AI Officer Blueprint to give it the Kindle version you can get for free. But I was curious. Okay, let's start getting the word out there. Hey, we put a lot of energy into creating this book. We're giving it away for free. Let's tell the world. So let's see what this looked like.

Speaker 1: Curious about integrating AI into your business, then the Chief AI Officer Blueprint by Chris Daigle should be on your bookshelf. It's the ultimate guide to harnessing AI's potential for reshaping roles, teams, businesses and industries.

Chris Daigle:
And I mean, guys like shippable post it right? Like, that's ready to go. I mean, it got my last name, right? Daigle, like it's not, they didn't say dagley or bagel or anything like that. They got my last name right. So that right there.

Now take this into consideration. Oh, well, we've got a bunch of product. Maybe you're in the supplement, you got supplements you're shipping, or exercise equipment or whatever. If you've got URLs for your product catalog where it's listed on the site. Batch, upload that now, every single product. And you can choose this. You can choose, you know, women. You can choose walking. You can choose driving. Like there's all of these influencer style avatars.

This looks like a product endorsement from somebody who, you know, just grabbed their iPhone and shot it at the coffee shop, right? Like those types of as creative as you can get, there, there's no limitation to what you're able to create, as far as ad creative or collateral to support your product sales or fulfillment, or whatever the case it's I mean, I've been doing this for a while, and I'm still like, that's pretty good, right? I'm pumped about it.

Smarter Workflows and the "Expand" Content Engine

Now, smarter workflows, you know what, guys and we're going to kind of go through this one quick, because I do want to make sure that we've got time for some questions. But if you're like most professionals that I'm working with, additional bandwidth is not something that you have in abundance. And you know, at this point, we've been learning about the abilities of AI for text, speech, image, video. Now this is where you kind of tie it all together.

As I mentioned on the phone, I kind of like was doing one of these. And, okay, sure, and I manually did it, and it was very fast with our podcast episodes that I record. Now I'm going to show you. Let me do this. Let me do this. I'm going to show you this real quick. Okay, once the process is done, let me show you what it looks like, what our content engine looks like, okay, this is what one of those AI powered process now looks like in our business.

And this is what happened when we integrated all of that together and automated. And I think we used a little bit of Zapier. If you're familiar with that tool, zapier.com or make.com both of them are very easy to use, but here's what I would suggest, don't worry about it. Find somebody on Upwork. This is a talent like building automations. As long as you can architect that process on paper, whatever you can give that to somebody, and you might this automation took us six months of build because we've got some specific criteria.

But if you need something done, that's something that you're doing regularly, you can find somebody on Heck, even Fiverr, that's comfortable with these tools that can build out an automation process for you for 15 bucks, 50 bucks, like, it's not very expensive. That's why I'm saying, like, maybe outsource this, because as a you know, some a marketing professional getting caught in the weeds of like, trying to build these configurations may not necessarily be the best effort for you.

Our content engine. We call it expand. And in the course, we actually walk you through exactly I think I spend 4535 minutes going through each step, how the steps integrate where the inputs coming from, what's happening once it goes into that tool, and what the output, the transformation looks like.

So for us, when we launched our podcast in January, as I mentioned, I want to get more leverage, and I wanted to get distribution. A friend told me, first time founders focus on product. Second time. And founders focus on distribution. Let me do what second time founders did. So we essentially started a six month experimentation, and the goal was human like output. Synthetic wouldn't cut it for me, and synthetic output is like the output from these Generative AI tools.

So we spent six months of testing, and we were using the it was getting better and better with iteration, just like with your prompting command, assess, iterate, optimize. At this point, this tool for every episode of the podcast that I record now it this is all without me. Now we do have some we call it human in the loop or augmentation. There's some stages of this where I want a human to get eyes on and go, You know what? That's on brand ship it.

But now, as soon as a podcast is done, I would say within 15 minutes, even with human review involved, we're routinely getting 100 plus multimodal platform specific content pieces. If you go to our LinkedIn, go to my LinkedIn profile, you'll be able to see exactly how that stuff's happening. And I know that it's working because there's engagement that's occurring that is authentic.

I mean, this was an authentic conversation I had with somebody. Again, they invested their time in coming on the show. I don't want to cheapen it by and, I mean, we're in the AI space. I don't want people to be like, oh, you know, that's a weak use of AI. It's obvious that ChatGPT did that. It's obvious that, Hey, Jen did it. So for us, it was very important quality of the output be human like, and we have achieved that through the tool stack.

Full Content Creation Stack

There's a couple of little ones on here, maybe like Canva. You see Canvas in there. Most of you are already. You got a Canva account. Opus Pro is also listed on here. That's one that. Opus.Pro is one of those that takes a long form and chops it into short form. You're seeing those all over everywhere, Hormozi style kind of stuff that they call it, combination of some custom ChatGPT is a combination of the prompts from our prompt vault, like this is, this is our entire stack for our content creation.

Now, did we save 11.4 hours per week for our content marketing team with this? No, we save them like it now costs them. It takes them about 15 minutes. So how much time did we How much time do they have to now focus on higher leverage or things that have been on the whiteboard for a long time, but because they were trying to manually create all this stuff, they just didn't have time to do it.

So those the whiteboard, you know, sat on the whiteboard so long that when I went to dry erase it, it wouldn't come off like that. Doesn't happen anymore. This is the production cycle for, in this case, it's content, but for really, any type of creative, any type of ad copy, email sequences, all kinds of stuff, the result cycle has been compressed to laughable. How quickly we're able to do this, how quickly you're able to do this stuff, once you are capable of doing that, that thinking in AI.

Strategic Q&A: Teams, Careers, and the New Paradigm

So I know I covered a lot, and I covered it really fast. I wanted to do that so that I had time to make sure that if you guys had any questions that I was able to to answer those questions, there's nothing you're going to throw at me where I'm going to be like, Huh? I don't know. Like we are. I think immersion would be kind we have. We have. I mean, our entire team has been immersed for going on a year and a half.

Now, not just oh, let's use the tools and let's teach people how to use the tools, but oh, let's use the tools so that we can run our business, so that we can create this stuff, so that we can have the output of a much, much larger team than I'm able to afford right now. I think my entire tech stack that I showed you, and again, we're power users. We're using the heck out of this stuff. Our entire tech stack is, I don't know, less than 500 bucks.

Now, I don't know what you can get for an outsourcer who would manually do this for 500 bucks, but certainly I'll put our content, our creative, our ad copy, up against anybody who's doing it the old fashioned way. And I want you to understand something. There's a quote by Buckminster Fuller, and he said, "You don't win by competing in the existing paradigm. You create a new paradigm that makes the old one obsolete."

If you are not using these tools, you're operating in the old paradigm. And individuals who are using these tools are operating in a paradigm that, like you just can't compete. Now we're still early, and that's great news for all of you. I've been monitoring this because we've been in the space for a year and a half, the demand is really starting to ramp up. Where people like you, who know this stuff, businesses have finally like the planning sessions have been done.

The use cases have been proven in industry magazines for their business or whatever, like business owners, and when you talk to them, there's 80s, 88% I think in recent research said Generative AI is disrupting our business strategy. Okay, I'm glad you're aware of that. Go fix it. So we can't that same. 88% are saying and we can't find people who know how to do this stuff.

But of that, of the CEO surveyed, the majority of them said, Look, I don't care if they're using AI or not. They should get paid or I don't care if they have a second job they're getting, we should promote them more often. So whatever your career trajectory is, or if you're working with clients and you're doing this in an agency environment, you are able to command premiums for this knowledge.

I mean, even for this stuff. Look, we did the best we could teach you in an hour. But if you go out there, like I said, the learning curve on a lot of these tools is 15 minutes. What if it took you an afternoon? Right? Head to Starbucks, sit there, play with a tool, and guess what? Now you're becoming AI enabled. You're now somebody who, when they say, Hey, we need this, everybody on the team is going to look at you and go, Oh, Chris knows how to do that, right?

So we got some questions here. I do want to address, okay, there's little emotion in your face. So tech kid, in that case, as I mentioned, that was intended to be, you know, it wasn't meant to be an emotional situation. Some fantastic comments. As a hiring manager, how should we plan for the future of our teams? So, Mitch, it's a fantastic question. Here's what I would say. Go back to that Boston Consulting Group research.

One of the pieces that I didn't share with you guys is that at the beginning of the test, they benchmarked everybody. At the end of the test, those who were AI enabled and scored at the lowest at the benchmarking saw a 50% improvement in their ability. So this isn't just about you figuring this stuff out. This is about you figuring this stuff out, and you bringing it into your team. And now those mediocre team members, maybe they're not grinders or high performers, they're now operating at a B plus, maybe even an A minus level, because they're using these tools.

So it's not just about you bringing it in. And now all of a sudden, you know, you get to kick back, and you've got, you know, some free time at the end of the day, introduce this to the entire team, right? That would be, that would be the plan for the future of my teams. Let's see here. Says, That's Quebec French. That's right. Can you do Russian? Absolutely. Let's see here. How do we get the free Kindle version of the book?

If you go to Amazon and type in CAIO blueprint, Chris Daigle, if you have a Kindle plus on your account, that's like the I think it's a subscription for 15 bucks a month, or whatever. It lets you get all the Kindles you want. We're a member of that program, if not, I think it's 12 bucks or something like that. There's my LinkedIn. Do you have contacts of experts, websites or services that can help implement Euro specific AI tools, basically?

What are you doing about specific so I my primary focus is the US market. For us, it's the largest market we've got. Already got a footprint with channel partners like GrowthHackers and stuff like that in there, in our certification program, we dive deeper into the data privacy, the ethics, doing AI compliantly. So we have a third that handles all that for us. So yes, I'd be happy to introduce you to the contacts that are doing that for us, we've all very strict rules on data protection and privacy. You will be okay.

We've got frameworks that we teach on exactly how to make sure that you're not getting those really big EU style fines. You have any AI focused on data analytics that works really well for digital ads, yes, ChatGPT is a great place to start, and what that looks like. It's an extraction. It's a download of the results, uploading that in the ChatGPT, and using that prompt intelligence that we talked about, start asking it questions. I'm looking for patterns. I'm looking for I'm looking for opportunities to you know, what am I not seeing from this data, those types of things.

How do you get from pretty good, but looks AI to looks real? Can you discuss that a bit more sure? Most of these tools that are doing the synthetic generation, voice, video, they are doing that in they have versions that are a little bit more expensive, but it's called fine tuning. Fine tuning, so you can feed it more training data, like in Hey Jen, instead of a couple minutes of you talking, you might feed it 15 minutes, and then they have a process where, again, for a fee, you can upload your data, and that data will be digitized using an algorithm that's producing higher core quality output.

Let's see here, Marx is knowing certain roles. Do you have a link to the BCG paper? I'll tell you what Jorge I can provide that for you guys. But if you go in a great analysis, this would a guy named Ethan Malik. Ethan has a blog. He's a Wharton Professor focused on Generative AI's impact on business. And he's got a beehive or, you know, like a blog called one useful thing, and the article, Ethan is great. He just released a book, actually, in maybe April, called artificial co intelligence, about his position on you being a cyborg.

Again, that blend of Ai plus human supporting the AI or vice versa. And look at all of his articles. They're all his perspective is very human, first, through the lens of a Wharton, you know, an MBA professor at their program. That's a great resource for you. How can early career professionals without domain expertise build confidence using AI, learn the tools, right?

Here's the good news. ChatGPT has that domain expertise. So if I go in there and I can say you are a you know, copywriter who specializes in men's weight loss diets. I've never been that guy before, but now, because of  ChatGPT, because of the broad training data that it's been trained on, it can be that for you. So it'd be proxy for domain expertise. However, it doesn't replace the human would be my type in what a Chief AI Officer or CAIO blueprint would be the title of the book.

Again, that's or Chief AI Officer Blueprint, that's the title of it. So go grab a copy. It covers a lot more of this stuff in detail, suggesting it certified in AI basic course. Yeah, here's the only challenge with the training that's out there. We have professionals that come to our program all the time. And, you know, recently, I was talking to somebody, and they said, Oh, I went to the MIT's kind of remote training right on, on Generative AI's use and business. I was like, I was excited to hear, like, how was it?

Here's what they told me. And I hear this about a lot of the courses that are out there, they say, Man, I learned a lot, but I didn't learn what to do. So before you invest in some of these programs, there's a couple things I would suggest. One of them is it is it teaching, or is it training? Right? Big difference training you is like, okay, and then what do I do? Okay, like, you need the frameworks for deployment, the frameworks for management, those sorts of things.

Additionally, look, and in my opinion, you don't need to learn machine learning, data science. You don't need to learn how to build AI tools. You need to learn how to use AI tools. A lot of the training, even at the strategic level, is more focused on the data science side of leveraging AI in the business, you don't need that at this point, right? Look, let's get you to the point to where your team's optimized, you guys are producing 12% more product, 25% faster, 40% better quality.

Let's get that stuff figured out, and then maybe let's take a look at okay, how can, how can a machine learning programmer come in here? How can a data scientist help us? That's not a start, and unless you're already doing that kind of stuff, I wouldn't suggest that you pursue that as a complement to your existing domain expertise. You're somebody who knows how to generate what's required to scale a business using marketing, right? So if that's the case, why don't you enhance that strength? Right?

You go in and learning how to build automations, maybe simple ones is okay, but like, what I showed you, you don't need to learn how to build that stuff. We got people that do that for us. I mean, like, we don't even have them on the team full time, because we don't need full time automations. Let's see here. Do we have any other questions here?

Guys, it looks like I've actually run over, and I apologize for that. But if there are any questions here, and here's what I want to do. We are launching a program with GrowthHackers, and it goes live very soon. I've just put the link into the thread where you're able to go in there and find out a little bit more about, look, the stuff that I covered, I had an hour, and the course, I think we've got like six or seven hours, including with Hey Jen.

I brought somebody from Hey Jen in to come and work with us, right, to not work with us, but to like to to participate in a bonus section with Leonardo, with Jesse Hughes, who's their senior creative technologist, who can do some you give her any type of ad creative that you need. It's done like that. I think I spent, we're not going to put the whole two hours, but I think she I on that call, we spent two hours with her fine tooth comb like this, and this is how I do this. And we did some demonstrate. Like, there's a lot of you could do this in a day, right?

That course, you could probably do it in a day. Take a Saturday, maybe a whole weekend, whatever the case might be. But at the end of that, you'll walk in on Monday a transformed individual, somebody who's operating in that new paradigm of business that I mentioned, there is a discount. Looks like we posted the link here. There is a discount for pre enrollment. Think it's 10% discount. This is priced to be accessible to those who are new in their career.

A chasm has a consultant question, what title would you call a person who can create an AI marketing function in an AI business? Look, I might just say that I'm an AI expert. Maybe you don't want to be a Chief AI Officer or whatever, and here's what I do. This is a perfect opportunity for you. Just go into ChatGPT and ask it, hey, I'm learning the use of Generative AI tools, including, hey, Gen 11 labs, chat GPT. You. know, whatever the tool stack that you're using in my marketing performance, what would be some give me 10.

You are a world class expert at, you know, coming up with creative names for skill sets. Give me the top 10 ideas for a title that I could use on my resume or when I introduce myself at networking events, perfect. You know, that's the thinking in AI. That's a perfect example here. Oliver says, I think at the moment, most of the output is very average, especially if you place a high value on positioning differentiation.

However, if you know how to use the tools the way that we do, you will no longer be limited to, you know, mediocre output. The output from these models will blow you away if you know how to use it right. So please don't be discouraged by, you know, I haven't been able to get good stuff from ChatGPT, the copy is okay. Here's best case scenario. You don't have a blank sheet of paper.

You're not starting from scratch. You can ideate, turn that ideation into, you know, tell it. You've got a favorite copywriter you like to work you. You know, you are favorite copywriter. You have been tasked with writing like, like, it's when you can start to use that prompt intelligence that the output really starts meeting your expectations, way beyond average output, average. And I want you to remember this, the AI that you were using when you came on to this call has improved since this call started right like the models are improving every every interaction that occurs.

So even if you're not happy with it today, and you're like, well, it doesn't do it all for me, but it saves me 10% of the time, 20% of the time, whatever it is, it's not like trash, garbage. You can't use it at all in your role. I guarantee there are opportunities that once you start learning how to think at AI, there are opportunities we're going to go, oh, maybe I can use this tool if ChatGPT is not giving you 100% of the output.

Two things, one, command, assess, iterate, optimize, and two, again, you're not starting with a blank sheet of paper. You got ideas that you didn't have before. You didn't have to go into a brainstorming meeting and get everybody together, and that's expensive, exactly. This is also the worst AI that we'll ever have. Bat says, Will the, will the we have a replay access. This will be on the YouTube channel, I'm pretty sure.

And again, guys, I'm sorry for going over, but I want to make sure the questions get answered. So if you've got the time to ask the question, I've got the time to answer the question. Let me see if I've missed anything. The question is, when would would this production style reach the masses? And the current competitive advantage will no longer be a competitive advantage.

So I want you to look at it this way right now. With the tools the way they are, you've got a competitive advantage if you know how to use them, and you're using, okay? These tools will continue to improve. Those who are sitting on the fence, their learning curve continues to expand, right? Because now they've got to go learn the basics. You've already got the basics as a new functionality.

Hey, Jen, releases stuff almost. You know, every couple of weeks, is a new function. I'm able to use it right away, because I've already, I'm thinking in AI when it comes to the use of video avatars, right? That other individual, they've got a learning curve of just changing the way they think. There's people still use, people still using Google. Probably a lot of you, however, try perplexity.ai, and instead watch like there's 20 years of training that people are going to have to overcome, 20 years of training with with Google, right?

So Google, right? Or whatever it is that people are gonna have to overcome in order to to be that person. Who's that cyborg, right? You being on this call, you're getting inching closer to being a cyborg as as the commoditization of the use of these tools. Accelerates, you will be on the edge of its potential, because you've already been using these tools. So I don't know that there will be a point.

And you know, at some point, look generative, artificial general intelligence, artificial super intelligence, some stuff that we're not even going to talk about here, but different capabilities, different benchmarks that AI is able to exceed at that point. Man, we're talking about a whole different scenario, but with the use of Generative AI in your role as a digital marketer, as somebody who's leading an agency, a growth hacker, not using these tools is a reckless oversight. Yes, I would say that.

Let's see here. Okay, guys, if there's any other questions, I would love for you to post them in here. I'm going to be regularly meeting with whoever is involved in this. In the program, we've got a couple of bonus classes that we'll be teaching. I'm going to be doing a live training for those of you who enroll, on how to build those custom GPTs, that micro software that I talked about earlier in this presentation, the one that I used to create my own my own voice, my own and I can do that for my brand voice.

I can do that from my own personal writing style, all of those types of things we're going to be doing live Q and A's. And as you can see, I'm very generous. I'm not trying to hold anything back. There's not a lot of questions that you guys can ask me that are going to stump me. And if I don't know it, I'm gonna say, ah, somebody in my network, I know the exact person for you to talk to.

So, you know, being able to compress your learning curve by having access to somebody who is, as you know, immersed in this stuff as I am, and my entire team and our faculty. I mean, the guy who teaches our prompting, graduate of Sloan MIT's Business School, he's regularly, and it's an unorthodox prompting style that is getting him results. He works on projects like Red Bull, Sony, huge government contracts, young guy, we're teaching that kind of stuff, you know, like, we've got the information that you find out from us is going to be, if we're seeing it somewhere else, we're going to prove it and and improve it.

And if not, it's stuff that we've developed. And we're, like, we're researchers, we're marketers, I'm a business owner. Like, this is we're figuring stuff out, and we're just assuming, oh, everybody knows that. And I go to an event like the AI accelerator Institute had an event two weeks ago here in Austin, and I'm thinking, everybody knows that what we're up to. And people hear this stuff, and I'm like, say, what?

So you're getting stuff from us that I guarantee you're not hearing in other places? Do you think there's a tool already good enough for website creation and management? Um, yeah, actually, I do. I'm not the tools that we're using. We're not using a website builders for our main site, but for one off stuff, there's a lot of tools out there, and I will compile a list of the ones that my team is using for that.

Let's see here the best one. Oh, thank you so much, Phillip. I appreciate it. Guys, listen, this is this is who we are. This is how we do things. So we're very accessible. I speak your language. I mean not literally, if you're in Russia or whatever, but like I have been a digital marketer and growth hacker and growth architect for 22 years my and if somebody said, what do you do?

I would say I was, I was an entrepreneur. Well, what is like and what I'd say I was a marketer, right? So I I think that you'll find a very comfortable community with how we're teaching AI and how we're doing it with you in the GrowthHackers environment. So Pedro, you just posted that link one more time. Thank you for that. And again, guys, there's a pre enrollment discount.

We're going to be going live and doing some training starting in August. I'm going to be doing a series of again, live Q and A calls building custom GPTs. I want to walk you through our content engine, that whole schematic that we've built out. I'm gonna walk you through the tools. Show you how to you all use all those tools so that you can start to tinker, or, heck, build it yourself with that.

Guys. If there's no more questions, please enjoy your day. Consider what we've talked about, and I'd love to see you. I'd love to like be part of your learning curve, not just with growth hacking, but specifically with AI for it, supporting your career, honestly. Let me see here. Okay, great. Thanks, guys. We'll see you in the community. I'll be answering your questions in the next few weeks after you enroll. Take care. Everybody. Bye.