• 1) Introduction & Guest Context 1:02 – 1:53
  Brian Thomas introduces Chris Daigle, his background, and ChiefAIOfficer.com’s focus on bridging AI hype and real business value.
• 2) Executive Misconceptions About AI Usage 2:20 – 2:38
  Discussion of how executives overestimate their current AI adoption, limiting usage to surface-level tasks like emails and summaries.
• 3) Executive AI Immersion Program (Two-Day Model) 3:07 – 4:24
  Explanation of why a two-day immersion can create “expert-level users” without requiring long-term cohorts or deep technical recall.
• 4) Ignition Process: From Shadow Usage to Scaled Adoption 5:19 – 10:10
  Deep dive into governance, shadow AI risk, executive upskilling, departmental champions, and compounding productivity gains.
• 5) High-ROI AI Use Cases Across the Business 10:57 – 14:33
  Marketing, finance, sales, operations, HR, and the “10-80-10” human-in-the-loop framework for responsible AI usage.
• 6) Closing Remarks 14:33 – End
  Summary reflections and conclusion of the interview.

On superficial AI adoption by executives
“When we ask executives, are they using AI? They’re like, yeah, we’re using it a lot. And when we dig in, we find out that it’s really only limited to they’re using it to write emails and summarize reports or industry intel and things like that.”

On creating expert-level AI users in two days
“Can I make you an expert level user of AI within two days, and the answer is 100%… you don’t have to have that information stored internally. You’re able to go, hold on, let me prompt appropriately and get that information.”

On shadow AI usage and governance risk
“There’s a lot of risk if there is ungoverned and untrained usage of these models in a business environment. You might be violating an NDA… and if their settings aren’t correct in their ChatGPT accounts, that information is being used to train the model.”

On the Ignition Framework sequence
“First we upskill the executive so that everybody on the executive team has the same baseline understanding… then we establish governance and use policy… then we train the teams through the lens of that policy.”

On departmental champions and compounding results
“Once we have those domain experts… we start to identify specific use cases within their departments that are low-hanging fruit… and the results end up compounding.”

On measurable productivity impact
“Across just those seven individuals, 30 days later, collectively, they were saving about 300 hours per month of bandwidth that could now be focused on higher leverage activities.”

On highest-ROI AI use cases
“Marketing is low-hanging fruit… finance for sure… sales, operations, HR — huge opportunities in HR.”

On the 10-80-10 human-in-the-loop model
“The first 10%… is you as the human being very clear on what’s my ideal output… next 80% that’s the models doing the work… the final 10% is giving it a review.”

On executive experience as the real differentiator
“You’ve already done the hard part of learning AI… all the career experience, all the lessons learned — that was the hard part.”

Brian Thomas 1:02
Welcome to Coruscant technologies, home of the digital executive podcast. Welcome to the digital executive Today's guest is Chris Daigle. Chris Daigle is the founder and CEO of Chief ai officer.com a firm that helps executive teams cut through the AI hype and deploy real strategies that drive results. His flagship executive AI immersion has become a go to for mid market companies looking to boost productivity, reduce costs and lead in the AI economy. Prior to Chief ai officer.com Chris spent over a decade advising and scaling tech companies across the US and Europe, with deep expertise in automation operations and go to market strategy. He's a strategist operator and trusted advisor to leaders navigating the AI shift. Well, good afternoon, Chris. Welcome to the show.

Chris Daigle 1:53
Thanks so much, Brian. I'm excited to be here today.

Brian Thomas 1:56
Awesome, man. I appreciate it really do. You're out of Austin, Texas. I'm in Kansas City. So today we're in the same time zone I traverse the globe, as everybody knows, but I appreciate you making the time. I really do, Chris, if you don't mind, I'm going to jump right into your first question. You positioned chief ai officer.com as a bridge between AI hype and real business value. What are the most common misconceptions you see executives have about AI implementation?

Chris Daigle 2:20
Great question. Brian, you know, when we ask executives, are they using ad? They're like, yeah, we're using it a lot. And when we dig in, we find out that it's really only limited to they're using it to write emails and summarize reports or industry Intel and things like that. So they're not really using it to the depth that these tools that they could and should be using it.

Brian Thomas 2:38
Thank you. I appreciate that exactly I know a lot of execs today, and I'm trying to get them to adopt, but they're just writing a memo or rewriting a letter or something. At least they're leaning into it a little bit. So I'm excited that they're doing that, but I have to say, when people say they're using it, they're really not using it, and we need to help people adopt. Obviously, Chris, I'm gonna jump into your next question. Your executive AI immersion program is getting a lot of attention. Can you walk us through what that experience looks like and how accelerates AI adoption for mid market companies?

Chris Daigle 3:07
I think the traditional way of approaching education as an executive is you enroll in a cohort. It's a multi week, and by the end of it, you should have some sense of like internal knowledge to where on demand, you're able to recall some of the things that you learned over that 610, 12 week cohort. We look at things a little differently. We see that as kind of the old way of learning our AI executive immersion. It's two days now, it is two full days, however, and we get feedback. Chris, can you make us an AI expert in two days? The answer is no. Can I make you an AI expert in six months? Probably not. Can I make you an expert level user of AI within two days, and the answer is 100% again, the old way of learning was, if I wanted to be a master of a subject, I would go to school, maybe even an advanced degree. I would have a mentor. I would get a lot of experience, because the expectation was in an environment where my knowledge was required, people would kind of turn and say, What do you think Chris and I would have to recall this information when you know how to leverage chat, GBT and other large language models the way that we teach you don't have to have that information stored internally. You're able to go Hold on, let me prompt appropriately and get that information. We've been able to use this effectively in you name the industry, and we've been able to provide expert level feedback, insight, analysis opportunities in that industry, even if

Brian Thomas 4:24
we don't have years of domain expertise on that, and it's because we know how to elicit the right information immediately from the models. And now, with GPT five being released, it's going to be even easier for these executives to be able to do that and really look like a superstar on demand. That's awesome, and that's kind of what we need right now. Things are moving faster and faster. You know me as a technologist, and you of course, knowing over the years, technology has moved quickly, but now it's hard to keep up. And I like how you highlighted your two day program is different than your typical old school the multi week cohort, because you know how to. Elicit the right information out of the technology, the AI, the llms today, to be able to produce something that is going to get people to launch into something right away. So I really appreciate that, Chris. Let's talk about your ignition process. What makes it unique, and how does it help companies move from Pilot AI ideas to full scale development across departments.

Chris Daigle 5:19
We see a lot of companies, and there is intermittent and sporadic introduction of AI, and in some cases, the Leadership isn't even aware that their team is using it. The industry term for that would be shadow usage. And what we find is that if they're like, No, we've told our employees they can't use it yet, until we identify governance framework and training and things like that, and then we find out people are already using it, and I think it's going to be hard to get your employees and your teams to withhold from using this tool, especially if they're already using it in their personal life, and they're getting big wins, they're going to be tempted to introduce this into their day to day and just maybe not tell you now, if you're getting the productivity gains, you're like, Well, maybe that's okay. It's not. There's a lot of risk if there is ungoverned and untrained usage of these models in a business environment, you might be violating an NDA, perhaps with a client. When somebody introduces that client's data to work with it in the models, they might be unknowingly introducing information that they shouldn't be and if their settings aren't correct in their chat GPT accounts, that information is being used to train the model, and time and time again, we've been able to show demonstrations of how one of our clients, competitors has done that, or somebody in their company has done that, and we're able to get some insights into what their competitors are doing and how they're using not only AI, but also other business strategies, because someone on Their team was ungoverned, and using this to what seems like a good idea. Let me get better strategy. Let me get better insight into how we can support our customers. But if it's done the wrong way, obviously it's exposing that company to potential risk. So our framework starts with First we upskill the executive so that everybody on the executive team has the same baseline understanding and level of knowledge, so that they're able to have a communication collectively and knowing that everybody is on the same page. It's not like you've got the one superstar and everybody turns to him or her and says, What do you think after that? We start with a our personal belief is that in our ignition framework, you need to establish not only a governance and use policy that everybody gets tuned up on and trained on great. Now that we've got that policy, let's actually train the teams on using the tools through the lens of that policy, and we found that that definitely mitigates a lot of risk when it comes to how my teams and how our clients teams are using AI. Once that's done, we tend to identify a champion in each department. Now we focus in SG and a sales, general and administrative in particular, because that's something that every company does. Every company hires, every company runs payroll, every company markets and sells. So by doing it that way, we don't need to possess that internal domain knowledge or industry domain knowledge, because we rely on the people in your company that already have that, and now they're able to start to do something that we call think in AI, and that's basically creating a new reflex, a new default behavior of before they take an action, they at least consider, can AI support this action being done better, being done at a higher quality and being done faster? And typically, you may have that department lead, but they may not be the AI enthusiast in that department. In that case, we'll get the department lead, and somebody that in that department has raised their hand and said, Hey, listen like I'm interested. I'm using it. I'd like to be involved. So once we have those domain experts or department level experts in your company, and perhaps being supported by the internal AI enthusiast, we will start to identify specific use cases within their departments that are low hanging fruit, things that nobody likes doing. Everybody has to do it. It's part of the deliverable, the fulfillment for that department. But it ends up being not high leverage. And a lot of times it may be, well, we've got the spreadsheet that we've built over the past five years, and if somebody enters this, it updates this. Those things are certainly helpful is better than guesswork in any company. However, it may not be the most effective way to get that insight, to update that report, or whatever it is, so we show them how to identify those and then we introduce either some proprietary prompting frameworks that we teach that, honestly, I don't see being taught anywhere else, and I'm surprised, because they're so easy and powerful. Sometimes that's supported by custom gpts. Or in Claude, it might be a project. Or in Gemini, it's a gem and the combination of those two, I'll give you a good example. We were working with a construction company in Orange County does about $50 million a year. They had seven departments represented in our training, and we came back and circled back with them about 30 days later, and just kind of, Hey guys, what have you been doing? Where are you stuck, and how is that impacting your role? And across just those seven individuals, 30 days later, collectively, they were saving about 300 hours per month of bandwidth that could now be focused on higher leverage activities, strategic activities, addressing the backlog of projects that are sitting on the whiteboard. And then once we do that. It's kind of a cycle. We'll repeat that cycle, but we'll go deeper and deeper and deeper into the different departments of the company so that the results end up compounding. It's a pretty fantastic thing to witness.

Brian Thomas 10:10
That's amazing. Thank you. I love you going through and breaking out your ignition process. And just to highlight a couple things, yes, we see people doing a lot of shadow usage out there right now, and it's like I said, it's double edged sword. It's great. I'm glad they're leaning into it. But, you know, without a policy, which we've created, of course, and we do have an IT governance council, that I'll manage that, but it is hard to kind of keep that lasso in a little bit, because there are some gotchas, as you know, and you explain those, but yeah, starting with that exec team, making sure everybody's understanding, everybody's on the same page, and then really leaning in and looking to see where we can start to adopt this technology. Chris, last question of the day, if you could briefly share from your experience, what are the top two to three AI use cases delivering the highest ROI right now in operations or go to market strategy.

Chris Daigle 10:57
You know marketing is low hanging fruit. Marketers, just by design, tend to be very interested in new technologies. They're already comfortable with CRO tools, SEO tools, so the bridge from their day to day role into using this new tool is very easy for them. And then with marketing, obviously, there's a lot of content, there's a lot of data comparison when it comes to creative that you're using and things like that. Those are tasks that AI generative. AI is specifically fantastic at So marketing is a great place to start. Obviously, finance, not arithmetic, is not an opinion. So it makes it very easy if we've got specific ways that we run reports so that we analyze, you know, last quarter's data and things like that, rather than having an analyst or analysts spend days or maybe even weeks before they're able to present their findings using generative AI safely, and with the frameworks that we teach, they're able to get these insights, let's say, instantly, especially compared to the old way of doing things. So I would say marketing, finance for sure, sales, operations, HR, huge opportunities in HR. We talk to HR leaders all the time, who, when they tell us what their existing processes are, look they have to do it. There's no two ways around it, but the way they're doing it is the old way of doing things. It's not introducing something that is able to help pre screen candidates, help match them up, help review their personality tests and identify if they're going to be a good fit for the role, if they're going to have friction with other people in the department based on those other people's personality tests or performance indexes. So those would be areas where I think every company could feel safe starting now, our number one advice for every company is we kind of look at using AI in this 1080, 10 framework. The first 10% of you working with the models for any task is you as the human being, very clear on what's my ideal output from this session with chat GPT, hit the enter button. Next 80% that's the models doing the work and doing the work accurately and quickly. But before you copy and paste that output and send it to the boss or send it to the investors or send it to the board, we encourage that final 10% of you working with AI being giving it a review, taking a look at, well, is this output? Is this how I would have said this, or is this the information that I would have highlighted? Look that's important for people to understand. It's not like a Google search where I enter something in I get some results and it's like, Okay, let me go to work. The intention behind best practice with using generative AI is that there is a human in the loop at the beginning and at the end, and you may find that you did such a good job on that first 10% that the last 10% happens really quickly, like, Hey, this is good. Let's ship it. But more often than not, we find that there are human nuance that wants to get introduced into that output before it does go into production or gets presented to the public or the board. So those would be the areas where I would suggest any company at least feel comfortable doing that, introducing AI, or at least exploring the introduction of AI. And guys, it's not that hard. I always tell executives, you've already done the hard part of learning AI. And what I mean by that is that all the career experience, all the lessons learned that you've had in your career, that was the hard part. AI can give you answers quickly, but if you don't know how to craft that first 10% based on all the experience you've got, it's unlikely that you're going to be getting ideal output in your sessions, but when you leverage your existing experience, that makes it so much easier for you to be clear in your instructions, to be clear on what you want as your output, and to be able to fully review and approve any of the output that comes from these models, and that goes from a customer service agent all the way up to the CEO or president of the company.

Brian Thomas 14:33
Thank you, Chris. I appreciate that. I love how you highlighted several examples verticals, departments that could easily step into this. As you said, low hanging fruit, you know, marketing, finance, sales, operations, HR and marketing, obviously, there's a lot of content, analytics and SEO, definitely a perfect use case, just like the rest of you mentioned. But I like that in that 1080, 10, which that first 10% is you, of course, having some good prompt engineering skills obviously helps have ai do that 80. Cent, make sure that last 10% that you're reviewing that. And I like that point you made human in the loop. And I think that's so so important, Chris, I really appreciate having you on today, and I look forward to speaking with you real soon. Thanks everybody. Bye for now. You.