0:00 – 9:12 Wes opening: AI agents, tech stack fatigue, and why fundamentals still win
9:12 – 10:31 Chris joins and reacts to “AI as a transformation” framing
10:31 – 11:37 Wes asks for Chris’s background and origin story
10:52 – 13:13 Early entrepreneurship, business development path, and learning by immersion
13:13 – 15:31 How the cost and speed of building and executing has collapsed
15:45 – 20:19 Career arc, discovering ChatGPT, and why the opportunity is for business people too
20:19 – 24:36 Wes on constraints, focus, and how leaders get distracted by tools
27:01 – 30:16 Early ROI examples: training, prompting, and immediate productivity gains
31:34 – 33:39 Governance: training, AI use policy, and “delegate and elevate” as the start point
33:44 – 37:44 Wes on getting attention, content, and the “learn to sell first” principle
37:52 – 41:06 What ChiefAIOfficer.com delivers now: transformation, training, and implementation
41:06 – 43:28 Future-looking discussion, including AI plus crypto and market shifts
43:28 – 46:34 Sales use cases: using transcripts to diagnose why deals do not close
46:34 – 51:40 Wes on efficiency, workflows, and staying human in the process
51:40 – 55:30 Wrap-up: who this helps, where to follow Chris, and closing

0:00 “It’s just busy work until you know how to sell.”
9:40 “It wasn’t just technology. It was a transformation of working.”
11:28 “Yes, I’m an expert at AI, but I’m not a technical individual, and that’s kind of the point.”
16:28 “From a small pilot group, they were already saving about 300 hours, 300 hours per month, from some basic custom gpts and knowing how to prompt using our framework.”
31:34 “Before you let your people loose on AI in the business, there should be training, and then there should be a clearly established, what they call a use policy.”
31:34 “Start with the stuff that they don’t like doing and they’re not good at, get that off your plate.”
31:34 “AI doesn’t care,”
37:52 “What we do now is we provide AI transformation, which is essentially an evaluation of your business, looking for opportunities,”
44:53 “Take the transcript of that call, take it into chat GPT, and say, Why didn’t it close? Help me,”
44:53 “Help me become better.”
53:07 “So if you go there, you’ll learn a little bit about what we do.”

Wes Schaeffer 0:00
Hello, my friend, and welcome to the 724th episode of the sales Podcast. I'm Wayne Shay for the sales whisper your host today. Got Chris Daigle. I will keep this short and sweet. I am. This was almost a month ago, so I've been falling behind. You know, I've been talking about this in the last couple of episodes. I got my good friend Roger Bauer coming up next. We recorded this about a week ago, bringing back, getting the band back together, in a way, but been looking at all this AI going down some rabbit holes and really trying to figure out where the hell do I want to take things, and I'm still torn. And these AI agents using this kind of technology is important for most everyone, just like marketing automation, sales automation, drip sequences, nurturing those kind of things, landing pages, trip wires, people would throw around that type of automation. You know, I fully embraced way back in 2008 changed my life helping people with Infusionsoft and then Ontraport and then other similar platforms, Active Campaign, nimble. Agree, a lot of them and so many have evolved and gotten much better, more powerful. You know, MailChimp has landing pages and automation. I mean, everything's kind of, you know, morphing and merging into one as it should. It's hard to be a standalone app these days, especially with AI, with these, the agents you can create. So I've been trying to figure out, you know, where do I take this? Where do I take this podcast? Where do I take my focus? And I think it's still, I think humanity is still the killer app. You know, I've been talking about, what am I gonna do with this podcast? And I think I go back to basics, because I get so many crappy messages. I get bad emails, bad voice mails, bad texts, bad DMS and and I've said this all along. I made a LinkedIn post about this, but people would come up and say, Hey, Wes. I need more web traffic. Mike, you need more traffic or more leads? Oh, well, more leads, more leads, more qualified leads. Oh, well, I mean, yeah, more qualified leads, more qualified leads, or more customers. Well, I mean, you know, take a minute. It's like, don't spend money on marketing. Don't spend time, money, effort, on marketing, until you optimize your conversions, until you know the buyer's journey, right, this life cycle. How do they find you. How do they enter your sphere of influence? How do you warm them up? How do you engage them? How do you get them to buy How do you get get them to give you referrals and testimonials? How do you get them to come back and buy more? An AI bot, chat bot, something that creates posts, something that transcribes audio, something that's that's spies on your competition. It's just busy work until you know how to sell. That's why, you know, I've always focused on sales, even though I love marketing, I love copywriting, I love one to many, everything is a sale. And so if you think that this technology is going to save you, you're wrong. Okay, if you don't have these other things dialed in. Now, if you have these other things dialed in, then this stuff is dynamite in a good way. Okay, I've always been an efficiency freak, and I won't get into it now. I'll make another post about it, or maybe actually have a podcast episode i'll put on YouTube on going to a little more detail on some of the hacks I've done and still do to this day that saved me a lot of time. I can literally do more work with my thumbs on my phone than a typical sales rep can do all day at a computer, you know, multiple screens. I'm just an efficiency freak, and so I'll share those tips, but, but again, those are just kind of hacks. Those are workarounds. Those are shortcuts in a way. Or, you know, wise cuts. I just had to get more done more efficiently, get the right stuff done in the right order at the right time. Anyway, Chris Daigle, owner of Chief ai officer.com good dude doing good work in this space. Or you're gonna like his story on what they're doing, how he came to be. So, you know, let's jump into that. But you're going to hear me talking a lot more about my 12 weeks to peak program. I have finally consolidating my stuff. And again, for about two years, I've been on a weird journey of technology. What is the right stack? And I'm still not 100% sure, but I'm getting it nailed down, and the right stack depends on you right your situation. But I'm, I'm boiling it down from an infinite world of possibilities to, you know, a couple of options. Are you your mid size business, you know, maybe a decent size SMB, you know, but certainly not large business, certainly not enterprise, you know. Are you? So you're at that level? Are you, you know, solopreneur, up to 510, 15 employees. So I think I've got good recommendations I can make on those two levels, because I'm just I don't sell stuff that I'm not confident in and and while I'm confident on these tools, I'm not confident who to recommend them to. Wow, as crazy as that sounds, because on the one hand, there's tools like HubSpot, you know, they are a bit on the pricey side, but cobbling together multiple independent tools is not always the best case, you know, because how do you get them to talk to one another? I've got a good email tool from clients I'm working with friends that I've known for years, called berserker mail. It's great. It's simple, boom, hit send. You know, open it up, start writing hit send. Beautiful, simple, but how do you get it to connect to your other platforms? I've been using sub stack, but I think I'm going back to beehive. I tried beehive when I switched from HubSpot, and that was a whole mess. Not bee hives fault, but just me, how I'm doing things and rebranding and changing names. I like the simplicity of these platforms. I like sub stack. I like I like beehives ecosystem. Sub stacks doing some things with Apple and taking extra fees. So I think it's the right move. But I'm just started the trial again on beehive. It's been a year since I've used them, but, you know, so newsletters and then, okay, it's also a blog substack has some cool things with podcasting, but if you don't have a podcast, it's not a big deal, right? So how do I help you make the right decision, but the right decision for you again, is, where are your customers hanging out? Where are your prospects hanging out? Do you know how to communicate to them? Are you giving them what they want and need? So I'm I'm doing my own thing, right? I'm narrowing down again on Who do I support, who do I serve, and 12 weeks to peak is going to be not only the signature program, probably like the only program that I offer, and it'll be in a few flavors, right? There's still the free tracking tool, the habit tracking tool. Then I'm working with a guy in the faith based space, Catholic space, with an app and helping people with goals there. So leveraging the 12 weeks to peak, and then doing a cohort every month. So if you want to be one of the first 12, you know, check out 12 weeks to peak.com, that'd be the four options there. So the free habit tracker, the new cohort starting each month. And you know, if there's just one person or there's I'm gonna limit it to 12 a sticking with that the theme of 12 weeks to peak. But also, think it was Napoleon, certainly Jesus, you know. But from a practical human side, it was Napoleon talking about 12 is a practical number that one person can can lead, you know, so when you look at military structure, it's usually 1012, you know, that range. But this is a daily accountability, weekly coaching, daily access, unlimited access, and, you know, oh, crap, phone calls as needed, and super affordable. And so I love training. I love supporting people, getting after it. I love being that, that sounding board, being someone that can rely on to get through tough times, to reach new levels, break through plateaus. That's what I like doing. So this was a free habit tracker. There's the monthly cohort that'll start every month. And then there is private one on one, you know, in 12 weeks to peak. And, you know, I'm giving it a name, it's easier to brand and market. But I've always done 90 day coaching. You know, 12 weeks is 84 days. So I've always done 90 day coaching. And yes, people would renew for over and over again years, you know, sometimes but always, by choice, right? I'm not locking people in to long term, onerous contracts. So 12 weeks a peak is that, and then, you know, the other option is for a small group, you know, if you've got a team, you know, your company, I can, I can leave this 12 weeks a peak for a corporation, you know, 510, 15 sales people, and help them get more done faster, at higher margin, with less stress and more fun. So you'll be seeing that all right. So thanks for my my musings here going on long enough check out 12 weeks to peak.com and then come back and listen this episode with Chris. Chris Daigle, Keep Austin weird, yeah, Chief ai officer.com, I help execs and their teams learn AI and launch a clear AI strategy in just one day. Shut the front door. What? Anyway? Welcome to the sales podcast. Man, how the heck

Chris Daigle 9:12
are you? Thank you. Thank you doing great. Glad to be here. Wes.

Wes Schaeffer 9:16
Thanks. You know, I've been, I've been floundering, man, I'm like, my last couple episodes. I'm like, What is this? Is this the sales AI podcast? Is this the AI for sales podcast? I don't know, but, man, it's, I'm telling people it is here. It finally got through my thick skull. AI is here to stay. And it is. It's not, it's not the internet in 95 this is a whole new beast, isn't it?

Chris Daigle 9:40
Yeah, it's like, you know, an analogy we use a lot is industrial revolution. It wasn't just technology. It was a transformation,

Wes Schaeffer 9:49
but people don't get it, man, they won't get it till it's here. But I agree, but it's hard, it's hard to convey this to people without them going, yeah, yeah, whatever.

Chris Daigle 9:59
You know, I. Um, in 2023 when we launched the business, I thought we were late, right? Because I saw what was like, I've got a lot of experience in business. I saw how it was helping me. I was like, man, everybody's doing this. Nope. 2024 thought the same thing, like, this is the year, nope. But now sophistication has increased from the marketplace, at least the people we're talking to the capabilities of the technology is so much better than it was. You know when 3.5 came out of chat GPT, it's, it's a new landscape, man, and it's, it's moving faster

Wes Schaeffer 10:31
and faster. Yeah, so we were talking earlier, so you, you were in the B to C space, like, what? What's your story? You got the two comma club back there, your funnels guy. I mean, so you understand tech, you understand funnels, you understand automation. You know, so, why? Why AI? Why chief AI officer?

Chris Daigle 10:52
A little background about me, born an entrepreneur. Just didn't, didn't need to go to school for it. First big win, I guess, in the space, was I launched a website for real estate investors in 2002 right as the foreclosure situation was heating up, a very successful soldback,

Wes Schaeffer 11:08
where were you using then? Was that like a hard coded, like Dreamweaver website?

Chris Daigle 11:13
Think it might. Dreamweaver was involved. I think I had a Dreamweaver account. I think it was probably hosted on WordPress, but it was a was an app, essentially, it was SAS. Before I knew what SaaS? Why 2002

Wes Schaeffer 11:24
or six two was WordPress a thing? When did they come out?

Chris Daigle 11:28
I don't know. So the we should clear this up. Yes, I'm an expert at AI, but I'm not a technical individual, and that's kind of the distinction Me too.

Wes Schaeffer 11:37
I'm not even an expert at AI. So you got me beaten. Yes, we can fix that. I'm getting there, yeah, drinking from the fire hydrant, baby. It's what everybody should be doing. Wes, yeah. But I just remember, I remember because I so I got certified on Infusionsoft in 2008 and I started the sales whisper in 2006 and a friend of mine who passed away, he was a techie, so around 2007 he built me a five page website. Was my first website I couldn't edit. He built it in Dreamweaver, yep. And I went to my HubSpot or my Infusionsoft certification around this time. Well, it was probably like September, October, timeframe, and I had nothing. I had to get a free Weebly account. I was like, the special needs. I was the mascot. Everybody kind of adopted. All these techies are there, and they're like, who let the meathead in? Yeah? So after hours, I had to make a Weebly website to paste the HTML code and publish it to pass the practicum. Yeah, and I had another, I had another free website tool. It's still out there somewhere. I've run across it every now and then, when I google myself, the site is still out there. Yeah, because it was one of those, you know, it wasn't Weebly. It was another one. I'm drawing a blank, but it was, you know, the sales were dot, whatever, dot, just like, you know, you do with WordPress. So it was, I don't, I don't think somewhere around then, I know I discovered WordPress, but I'll Google it later and see when it came out.

Chris Daigle 13:13
Difference between then and now, using vibe coatings, using certain tools, you can build a site that would have cost. I mean, if you still today, if you had somebody build it, 20,000 50,000 you can build that in 15 minutes. Yeah, ready to go, like, launched up and running. It's incredible. The difference between the tech back then and the tech where we are today, AI supported,

Wes Schaeffer 13:37
yeah, it's and, and, like to put that into, terms, right? It's like, Have you watched any of the Yellowstone or, Oh yeah, 1923 Have you watched 1923 watch most of them. Yeah. So I'm watching that right now, 1923 and I'm halfway, I'm almost done with season one. But you know, seeing them ride horses in the town and others have cars, that's where we are. Yeah? Yeah, you know, yeah. But like to think through, like, people don't understand. Like, I study history, I was in the military, and when you understand, you know, the railroad and the power, the power of that during the Civil War, right? It's like, people have no concept, you know? It's like, okay, you want to go, you want to go to the store, start walking. What you know, set up your horse. So if you want to go from New York to Montana, yeah, a couple of months and and dangerous, there's, there's a 10 to 20% chance you're going to die,

Chris Daigle 14:38
yeah? Like, what? Make sure you want to be in one time and

Wes Schaeffer 14:42
so and now you do it in a with a railroad. Now you get there in seven to 10 days in comfort, and maybe a 2% chance you die because the train falls off the tracks, but it's less than 20% and at least you die in comfort, right? A nice little car while you're eating. Dinner. So I was like, think about that. That's exponential. And then sail across the ocean. What it was like a one month, you know, three week trip across the ocean, then the Concorde. You do it in what, three hours. So you know people, they don't know history. So, you know, when you say, build a $20,000 website in 15 minutes. But it's like, no, really, that that's here right now? Yeah, it's true for like, 80 bucks, right? 100 bucks, maybe for a very some of them are free

Chris Daigle 15:31
months worth of access. Yeah, true. Extremely inexpensive. For most powerful AI out there isn't that expensive, right?

Wes Schaeffer 15:39
Exactly. Okay. Anyway, I digress, please.

Chris Daigle 15:45
So guys, listen, I want you to know I host a podcast. What Wes is doing it ain't easy. He just makes it look that way.

Wes Schaeffer 15:50
Thank you. So anyway, all right, so you got a site? You're doing it for realtors?

Chris Daigle 15:55
Nope, we're doing it for we target my original Yeah, back in the day, yeah, it was actually for real estate investors. So more investors, entrepreneurs who are looking okay, but that's what got me introduced into. I guess back then it was called quote, unquote, internet marketing. I didn't know that that was a thing. I went to an event with Dan Kennedy, who's just an absolute master.

Wes Schaeffer 16:18
That's how I found Infusionsoft. I went to meet. I went to meet him, but he was he was pitching Infusionsoft. I went to get a picture with Dan Kennedy at the Anaheim Convention Center and but that

Chris Daigle 16:28
introduced me, that got me connected with the guys at Digital Marketer. So I ended up running business development there for a while. From there, I moved on to a company called agora, and ran business development there, off and on for a decade. From there, I went to private equity in Beverly Hills. And then, you know, it was during covid, I was doing some basically what we call growth architecture. So we would come into companies that were already established but had constraints on growth. I would come in and do my thing, and when AI came out, my first thought was huge opportunity for someone else. Again, I'm not, I'm not a technical guy, right? I didn't understand it. And I remember, it was like January of 2023, and this knucklehead walked in, and we were doing business with him, and he was like, oh, you know, showed me some of the stuff. And I was like, if this guy can do it, I can do it. And that led me on. So I don't know if you know, Colby index, but I'm a high Fact Finder. So I was, I just immersed in this, and continue to immerse to this day to two plus years later. And like I said, 2023 when I saw the immediate value, I was like, Man, this thing is going to take off. Like, this is real, but people were, it was still a novelty. I guess today we meet with companies, and we met with a client last last week who we had worked with 30 days prior, and from a small pilot group, they were already saving about 300 hours, 300 hours per month, from some basic custom GPTs and knowing how to prompt using our framework. So the impact it's, you know, I was having this conversation earlier on a podcast, and it used to be like, Okay, so we target middle market and above size companies, and for them, a technology project was okay. Let's plan for a quarter. Would be fast. Let's say six months. Great. Let's start. We've got a budget of hundreds of 1000s of dollars, and we've got, you know, a production timeline of nine months, 12 months, whatever day that the people that we met with a client yesterday upskilling their team, and by the end of that day, every single person they had 40 people in the room. Every single one of those was about to open up significant bandwidth in their day to the tune of maybe 10 to 40% from one day, one day of, like, an immersive training. And we have a special way we do it. But like, this is not something that companies oh, let's think about it. Okay, let's plan it. Let's start exploring today. If you're not already doing it, or else, you know, you mentioned earlier, you know, people that are sleeping on it, I'm sorry that they're not going to wake up. There is not going to be a second chance. And if you think about it, Wes, this is a concept that kind of hit me the other day. If, let's say what you're in whatever industry, and your competition is there, and you hear, Oh, they're they're starting to use AI, you're like, Okay, that's cool. And you wait three months, six months, if that company has been diligent about the training and the, you know, following processes to get it implemented, the company that decides, Okay, now it's our turn to start using AI. They cannot catch up. It's not like, oh, we'll catch up to them later. No, if they have the advantage today, it's opening up bandwidth for their team to be able to produce more bids, to do more outreach, things that your team has on the whiteboard but doesn't have time to do. And with the time that these companies are freeing up from their teams, we're telling them, like, when they get some some extra time, have them start learning more about AI, they will get more time like, so it's this exponential event that's occurring in, I don't even want to call them, the early adopters, but the smarter businesses at this point. And for those. Of you that think that you can't be touched by it, for those of you that think that you know, we'll explore it, you know, whenever I'm not being a doomsayer, like I know what's happening, I've lived this industry. You are. You don't have that luxury. I'm sorry. You just don't, yeah, including you.

Wes Schaeffer 20:19
Man, it's like people I know. Man, I'm not immune. It's a gotta tell people, you know, imagine being in business today without a website, exactly. But even worse, and there are some, I'm sure somewhere. I mean, even the Amish have websites. Somebody just

Chris Daigle 20:37
else runs it for them. But they're not right.

Wes Schaeffer 20:41
I mean, so is all you want to be boutique, okay, knock yourself out. But it's like this is coming exponentially faster than the internet, because you had probably a decade. You know, I draw the line like 1995 right windows, 95 came out. Bill Gates wrote his book, I need to go look that x I keep referencing. I read it. I was like, damn, this. I was still in the Air Force, my man. It's common. This is exciting, you know, it's gonna change the world. But how do you explain on chord? How do you explain traveling faster than the speed of sound to a caveman? Yeah, right. So, so can you give us, like, a simple example that I always use a chiropractor as kind of my generic small business owner. Everybody knows a chiropractor, you know, but it could be a general contractor, you know, 1020, 30 person company. You know, they're very good. I got a guy right now, a plumber, you know, doing, some ways, done good bit of work for us in last month. Our house is 20 something years old, so little things are breaks. Let's, let's fix this that, let's replace shit before it starts to break. So what can a plumber, a chiropractor, you know, 20 person company. How do they use? How do they What's something they can do? They're answering phones. They're running some ads, client appreciation, maybe, surely, a chiropractor is immune from Ai.

Chris Daigle 21:59
Their skill set, perhaps, but that their their economic viability as a business, as a vendor, they're not immune to that a chiropractor that was leveraging even just simply using chat, GPT, nothing fancy, would be able to produce more marketing. They'd be able to do better analysis on their existing client base so that they could have a clear idea of who to target. They could do automated follow ups, hey, patient reminders, practice management, stuff, their finance and what I know about a chiropractor, great. They spent, you know, more time than an MD in school. However, none of that was on marketing, none of that was on entrepreneurship, none of that was on growing a business, managing a team. So there's these gaps, even though you might have domain expertise, there's these gaps on the fundamentals of business that most business owners don't have time to do, didn't have time to do. Now with this, I'm telling you, while they were sitting there, you know, catching up on love Island or whatever the show my wife watches, they could just push a few buttons.

Wes Schaeffer 23:01
Don't act that way. I've seen you in the chat rooms. I know, man, you're into

Chris Daigle 23:07
that is, you know, they would be able to still maintain a life, but carry work over into that. Because work would be like, Oh, hold on, honey. Tick, tick, tick, tick, enter output, right? Like, what would have taken them a committed of committed and focused weekend or hour, there's like no more. You don't need to say sorry. Kids can't make it. Sorry, honey, I'm going to be late. You can go home and on your phone with voice. You know. Like it. The barriers to usage of this like zero friction. The only friction is in your head, and it's new. So we see a lot of people start to use it like Google. It's, that's how I did the first time I used chat GBT. I was like, It's okay. But if you start to do something that we call think and AI, once you, once you're aware of what's possible, you start, you have that magic moment that, aha, like, Oh, wow. And you start to see opportunities everywhere. Now, do you act on them? Maybe, maybe not, but you realize I now have the capability to do McKinsey level research on my own business in 20 minutes, instead of half a million dollars in two months. I can create copy and the style of Dan Kennedy like that. I can analyze my financial data as if I've got a master CPA and financial analyst and forecaster looking at my like, if you know how to use it and you know how to ask the right questions, any skill set is at your fingertips for your business or life. Yeah.

Wes Schaeffer 24:36
I mean, my wife actually got started just last fall, I had some health issues. And my son, my oldest, is in tech. He's in crypto and AI and computer science major, living in SF. He is, he's deep in this stuff, and has been for a decade. So he, I think he bought her the paid version of chat GPT. So. So, yeah, so she was using it when I was in the hospital, and then, and then back to back, her mom went in the hospital for a knee replacement and had other issues. And she's living on this thing, man, and she caught an issue with my mother in law on her thyroid meds that the doctors missed, Yes, yep, right. And in like, holy crap, right now, she's living on this thing. I'm I have the free version of chat, GPT. I do some other stuff. Showed a friend of mine the Air Force, and she's in the middle, well, at the very end, now, of a 910, month lawsuit. And she got them from the $5,000 offer last year to $75,000 to now $110,000 and I'm helping her with ChatGPT and like, like she she's used it two weeks, right? And like, her attorneys kind of crappy, and you should settle except this. I'm like, No, don't do that, but here's how to word it. Oh my gosh. Like, and that's what people need to understand this. It's like the McKinsey the accountants, like, I've done sales marketing for 30 years. I'm like, give me an outline of this that, yes, and then I edit it, I tweak it, but I'm like, man, but

Chris Daigle 26:21
it ain't a blank sheet of paper like your foundations.

Wes Schaeffer 26:26
I mean, years ago I wrote a blog post, you know how to about the blinking cursor. You know how to overcome it. And you know in copywriting, you know, you know Dan Kenny, you know he's mentioned, you know, having a swipe file right that goes back forever and ever, and journalists, whatever. And, you know, younger kids don't remember having a newspaper or a magazine and having to rip, swipe the ad, swipe the article. You know, front you don't want to carry a whole magazine. I just want that one ad, yes, and having that manila folder, like how you have access to everything damn near ever

Chris Daigle 27:01
limited from any expert you know, you mentioned medicine and AI in 2023 and 2024 we were consulting with some faculty from Harvard Medical School, and they shared with me that the position that most doctors need to know is that within the next few years, you may be liable or open to a negligence case if you did not consult AI as the physician for a second opinion on your findings. Sounds good to me, right? I mean, I'm okay with that. I know the quality of what's possible. So there's, there's no profession that's not gonna be like massive

Wes Schaeffer 27:38
my doctor, my doctor, last year asked, you know, told me, what's up? Told me, I need surgery. I said, I need a second opinion. He said, Well, you're ugly too. So, I mean, you know, chat, GPT, can do that? Can I? Can I get back at him? What do I do now? Hurt my little feelings.

Chris Daigle 27:53
Man, oh, you know, you mentioned that lawsuit, right? Here's how we're seeing. A lot of companies use this stuff. Maybe you still keep your attorney, you still keep the CPA, the bookkeeper, whatever. But instead of going to the attorney and saying, Hey, we need an NDA drawn up, okay, attorney gives you a bill for a couple hours at a time, you have chat, GPT, draw it up, and then you just simply pass that to the attorney for review. And here's what most people doing that are saying the attorneys, exactly, Yep, looks good. So I mean, she

Wes Schaeffer 28:21
did that, not not with an NDA, but just replying to to the offers and the counter offers. She the attorney sent something that, no, she had to rewrite it. She like, Okay, this is better send it. The attorney goes, okay, yeah, we can send this. So, you know, you know, good friend of mine's a radiologist. And same thing, you know, so like I was telling people I took a screenshot, yes, of a workflow of an agent that I was building and had some issues, loaded it into the free version of chat GPT, and that frickin thing analyzed a screenshot. Yeah, I gave it the software name. Oh, yeah. Go, here. Go here. Would you like, would I be giving you the formatting prompts? Would you like the output variables? Yeah. Would you like this in a CSV or a JSON? Like, what do I get? If I pay for this, you

Chris Daigle 29:15
can just get more usage, yeah, yeah, yeah. Perfect example. Yesterday, we have a private client. They're in the surface care for like marble and granite and things like that big company they needed an app built a calculator that their their clients could use to figure out how much of these two formulations do I mix based on, you know, square inches of countertop or whatever, I kid you not. I went into Claude, which at this point, as of today, this recording, Claude is the best one for coding and that sort of thing. I gave it a prompt that might have been 40 words or less, and in one shot, it built the app. He copied the HTML, and it's now live on their website. Huge value contribution to their client saves their customer service team tons of time because people were calling about this every day. A and now, sure, here's the link. Great. People would rather self serve anyway, right? But that's the thinking in AI, right? Can it do it? Yes, if you don't know about it, you're not thinking that way. Doesn't matter if it can do it or not. You're not using it. It's pretty incredible.

Wes Schaeffer 30:16
Yeah, and the way I'm trying to help people, because I've always been this way, but I kind of codified it just in the last week. It's like, I've always been terrible at goal setting, but I'm great at anti goal setting. I'm getting to be that age where everything irritates me. You know that Michael Douglas movie with falling down, falling down, I'll get you, gets out the car just carrying a bad passion thing like bruh, yeah, I can relate. But so I'm like, What irritates me? What is wasting my time? Yes, yes. Now, so like with Infusionsoft, you know, I could automate a follow up email. I could, I could automate receipt, send the receipt and shipping information after an order, and those are all super important. But like AI, like, I can automate creating images in Canva. I can automate formatting timestamps from this interview, because now I've learned about markdown language and returns and things you got to clean up. And I'm like, I was repetitively doing that. And I'm like, I don't even want to pay a VA to do that. Okay, she's $5 an hour. But can I build this once and ai do it forever? Yes. So it's like, if something irritates you, you greatly automated away.

Chris Daigle 31:34
Yeah, great place to start. That's what we usually advise. People are like, I'm interested. And there's two concerns that companies have, what? What's the risk, right? I don't know enough about it. It's a little, you know, what? If they, my client does whatever. So we help with with governance, which is something that, as a anybody that's listening to this has got a team, or, as you know, a business owner, or whatever, before you let your people loose on AI in the business, there should be training, and then there should be a clearly established, what they call a use policy, right? Like, do not put our customer data in there unless it's and then what we tell once, once they've got that, we tell them, Look, where do we start? Find the things. I did a lot of Eos consulting in my day, and an EOS I have this concept of a document called delegate and elevate. It helps you kind of say, okay, what are all the things? All the things I do in a day? Oh, I do this. I do this. I do this. Okay, now let's categorize those things from something that you love do something that like that's the reason you have the job. Is it one of those tasks, or is it a task that you don't like doing and you're not good at anyway? Love or loathe, let's say, and we tell them to start with the stuff that they don't like doing and they're not good at, get that off your plate. And you know, if your if your team is like, well, I'm worried about it taking my job. I promise you, if you come in there and have aI help them with stuff they don't like doing and they're not good at, they go, Hey, wait a minute. This AI stuff's pretty good. Let's do more. So kind of a change management tactic as well, but it's a great place to start. Just like you said, those pain points, the friction, the stuff you don't like doing, let AI doesn't care,

Wes Schaeffer 33:08
it'll do it, yeah, yeah. It's like the Pony Express. Well, we can't have mail service. I won't have a job, you know, no Western Union out here, because I carry letters fast, yeah? Like it's coming, man, yeah, so figure out you know how to do something new, and because what I tell people too, is, like, AI is just shifting what needs to be done. So like, Opus clip, right? I'll take this, I'll upload it to Opus, and it'll give me 1020, 30 clips. You wouldn't

Chris Daigle 33:39
have been able to do that without that tool. It would take you, like, it would be an either or situation,

Wes Schaeffer 33:44
yeah, but I still need some eyeballs, like, is that good? Let's clean that up. Let's still trim that. No, let's just not use that one at all. I still need a human to go through that now, again, maybe AI. I haven't figured this one out yet, but I'll get there. Maybe they can select we can do something with it, add it to a Google Drive. Google Drive folder, changes zap. Zap connects. Now publishes that or puts it in draft mode for me to now publish somewhere else, but I still need a human looking over these things. We compare. It's not grinding away for a week to give me these snippets. Now, it's all about distribution and optimizing. So something

Chris Daigle 34:25
Wes, you're like these people need to learn how to do something different. You know, the position I take is that when it comes to learning AI, everybody listening to this, you've already done the hard part. And what I mean by that is it's so much harder to build domain expertise on marketing or sales or whatever your skill set is, like, That's way harder than using the models. And if you bring that experience into your use of chat, GPT, you're good to go. Like, you know the questions to ask, you know what? And then you mentioned this idea about having somebody still take a look at it. Well, when it comes to AI, we have this principle called. Old 1080, 10. First 10% of working with AI, is you being clear? What do I want? What is my ideal outcome? Right? The next 80% the heavy lifting is done by AI. The final 10% human comes back into the equation. We call that human in the loop. And it may be just, I'm going to review it. Oh, this is perfect copy, paste, send. Or it may be, I like most of it, but I would have said it this way, or that doesn't really fit my audience. So you just tweak it a little bit. So AI is not to the point now to where the human is gone. So like, if that's where your listeners are finding themselves, you're in the right place. Like, you still need to be involved on the front end and on the back end, but let ai do the 80%

Wes Schaeffer 35:43
Yeah, because they're still humans on the other end of the screen. Yeah, yeah. And I think that's marketers are easy, easily forget it, right? Was it? Seth Godin, you know, said all marketers are liars. I get these messages all the time, like I have a dash in my name on LinkedIn so I can see who's scraping and mail merging and blasting right, and 90% of the messages I get are high West dash. I took a look, and this is a personal message. I'm like, liar. Delete, block, spam, yeah. Like, No, you're not starting. If you're starting with a lie, you can f off, you know. So put some humanity into this thing, and never forget that. Use these tools to free up your time, and with that time, be more of a human in the loop.

Chris Daigle 36:33
100% you know, very much aligned,

Unknown Speaker 36:38
and you're going to win easily. It

Chris Daigle 36:40
can't keep up with you. You know, some research that came out in 2023 was Stanford, that was Harvard and Boston Consulting Group, and they put a group with AI and a group without it. This was like, chat, GPT, four. Oh, maybe, I don't even know if it's four, oh, but yeah, it was. And at the end of 12 weeks of measurement, they found that those with AI were performing were producing 12% more, 25% faster and at a 40% higher quality, which that alone is a win. But something they didn't expect from that research was that those people who they had measured like they measured everybody at the beginning they set, you know, benchmarks those who had scored at the lowest at the beginning, once they started using AI. We're now like the C players. We're now operating at B plus A minus level because of AI. They didn't do anything different except use chat GPT. So even your C players in your company, if you got them, which all most of us do, if they know how to use this doesn't mean they change who they are. They're just able to produce more, produce better, produce higher quality and start operating like an A player. I mean, that's amazing, yeah.

Wes Schaeffer 37:44
So what are you doing with Chief AI officer? Are you educating people? Are you certifying people?

Chris Daigle 37:52
Yep, currently, what we do now is we provide AI transformation, which is essentially an evaluation of your business, looking for opportunities, identify, like, identifying who your core team is. It's going to kind of be the thought leaders or the subject matter experts on AI internally, we train them up, or train the whole company, and then once they get in motion, we participate in some more technical like, like building automations or custom apps and software. So we do it kind of like a full cycle, but we started with the intention of helping non technical business professionals have the same experience I did. Like, I can use this. All that experience I've gotten my career, my industry, my role, like, that's applicable. I just need to learn how to use AI. So we teamed up with faculty from MIT, from all over the place, and we created a curriculum that trains non technical business professionals how to be that AI expert. And what we found is that a lot of them, once they have this they were kind of mid career or later, and their thought was, everybody in my my network, my professional network, is looking for help. If I go learn this stuff, they know me, like me, trust me, and I say, hey guy, I'm the AI guy now that I'll get inquiries from people I already know, have known in my career, and that's exactly what's happening. So we did that, but we're now more focused on we realized that it just wasn't happening fast enough that there the demand is we've got this weird situation. There's a lot of demand. There's low supply already. So we know what? Low supply, high demand is going to be, high premium prices. But here's where it gets wonky. It's an inefficient market. I can't find the people, right? If I want to hire somebody, do I go to tick tock and find the 20 something that's, you know, doing whatever. I can't put my company's, you know, longevity in the hands of somebody who's spending all their time on Tiktok. So it's this weird situation where the demands there, but they can't, they don't. Where do I go to find the people I don't know. So yeah, and we'll see that change, though it will.

Wes Schaeffer 39:54
And it's, you know, at this point, if they're a decent sized company, I mean, there's. There's almost, there's literally no amount of money that they can invest, that they're not going to have a positive ROI on this sounds crazy, but it's like, but it's like, oh, I can't believe, you know, 1998 I spent $50,000 on a website. Was like, I guarantee you, you made your money back by being early. Yeah, you know, yes, it got exponentially cheaper and faster, but it took years, and in the meantime, you're this beacon in the night because you've got a website. And so if you spend 10 or 20 or $50,000 to get coached up on this, it's, that's what. And it you say, like, Oh, I'm the AI guy now. And I know, like, part of me was cringing because the AI guys today were the crypto guys, you know, two, three years ago. You're like, okay, bro, you're just hopping on the latest stuff, you know, but it's like, no, this time, it really is different.

Chris Daigle 41:06
Yeah, the crypto guys like, like, I get it. I mean, it's, it

Wes Schaeffer 41:10
sounds good. I'm in it. I've made a lot of my own crypto. I believe in it. I believe in it. But I'd like, when you see the the gurus, you know, hopping from one thing to the next,

Chris Daigle 41:20
I can tell you the gurus are. They're just scratching the surface. And here's, here's where a lot of those gurus find themselves, in the land of the blind, right? They're the one eyed person,

Unknown Speaker 41:29
one eyed King. One Eyed man is king. Yeah, they

Chris Daigle 41:32
don't, they're not experts by any stretch. They are. You know, they might be one or two steps ahead of you,

Unknown Speaker 41:39
but you need these 37 prompts, you're going to fall behind, and I'm going to reveal

Chris Daigle 41:48
that's a big hustle. Folks like those prompts that they're giving away, they're crap, like, you can have chat GPT write those for you, and that's what they did, trust me, what they're giving you is something where they went into chat GPT, they put in a prompt, they copied a bunch of the output, and they've given it to you as some you know, high, high value bonus. They're not, they're not experts, and I'm not, like a an opportunity Hopper, or anything like that. I My interest is in business, and growing businesses and growing them, like to massive scale. That's what I'm looking for, and that is not something that you get good at by bouncing around from Oh, this or that, right? I mean, I was in real estate earlier in my career. Taught me a lot about finance. Taught me a lot about, like, negotiations and things. So, yeah, I used to be in real estate. But the This is not some, this is not going to fade out, like crypto ebbs and flows right, highs and lows. For sure, AI as more as as companies come on board on a daily basis, and they're expressing their wins by posting in LinkedIn or getting written up in a magazine or whatever. Like more companies are saying, Hey, we got to do that. It's all like we are so early, but I guarantee you things, the acceleration of change is only increasing to the point to where, like, it won't be long before. I'm not gonna say it's out of control, but the learning like you going from Okay, now I'm ready to being able to be very good at this stuff, even that window was starting to close, they'll just have ai do it. Yeah, learning it crazy time. So, so

Wes Schaeffer 43:28
we're going to mention your your call to action here in a second, but give us this is the sales podcast, at least for the moment, and maybe the AI sales podcast. I don't know. I'm gonna ChatGPT what I should do exactly I actually did. And it said, start something new. But I don't know. I think I want to just, maybe just build on top of this, but

Chris Daigle 43:50
we'll see. Guys got a lot of application in sales. Man, that's we were talking about that on the last podcast I was on. It's like, so,

Wes Schaeffer 43:56
so give us one. What could a mere mortal? Let's say, let's go back 20 years. Was I was only 11, ish, okay, I was 35 I made good money in corporate America for a decade. I was about to start. I was laying the foundation for the sales whisper. But let's say I'm in tech. I'm a, you know, 2530 35 year old. W2 salesperson, you know, making some outbound calls, going to conferences, hopping on planes, scheduling demos, coordinating subject matter experts to come in and either come in in person or, you know, round up the team proof of concept, blah, blah, blah, how does, how does that? W2 salesperson, with no authority, right? No, I can't edit my CRM. I can update it. I can get yelled at by my boss and go fill in some fields. How can I use AI to make make quota

Chris Daigle 44:53
very easy? So I would imagine that if you're a salesperson in the market today, you spend a lot of time on phone. Phone and zooms right? That's how you're communicating with people you're probably not doing face to face if you're able to record those and online, there's so many apps now that are free that will join the call and record it, and it's gotten to the point to where people just expect them to be there. So it's not weird. If your AI recorder shows up, take the transcript of that call, take it into chat GPT, and say, Why didn't it close? Help me, like, help me become better. What would be some better so you can get world class code. You can say, I want Jordan Belfort to coach. I want straight line. Sales message,

Wes Schaeffer 45:30
sales whisperer. You can have the sales whisperer, exactly, didn't do coke or go to prison. I got chat, GBT, man. I got an alibi.

Chris Daigle 45:38
Yeah, you know your stuff is, in the end, the search engine. I mean, the llms, if you haven't,

Wes Schaeffer 45:45
okay, look, Chris, that's fine. No, no, we have HIPAA Sarbanes Oxley, I'm not allowed to use chat GPT on my company computer. So now what?

Chris Daigle 45:55
Well, you're the people sitting next to you. They're just not telling you, but they're doing what's called Shadow usage. They're using it at home. They're using it on their phone at work. And that's the biggest risk for companies that are, like, hesitant to do something. Your people are already using it, right? So that's what's happening. And it's this situation. Wes it's weird, because it's like, but I want to make sure I do it right out. You can't, you can't afford to wait. Like, it is literally an arms race, like you, you got it, you have to do it. Well, what if it's risky? Doesn't matter. Everybody that is going to beat you is using it.

Unknown Speaker 46:31
You're to not do it.

Chris Daigle 46:32
Yes, yes.

Wes Schaeffer 46:34
You know, I always tell the you know, the story, it was like 2001 I bought a Blackberry. You know, we, we, I used to make jokes, right? Like you hold up a computer to your face and but now we got these big Androids and iPhones, but it was the same thing. I had the big one, the big keyboard, big screen, and I sweet talk my IT department to BCC all of my emails because we didn't have a Blackberry server. So it wasn't all the IMAP synchronization, but everything was BCC to my phone email address, which everybody still has to this day. We just don't use it. So I was I was immediately responsive, because I was on the road all the time, and I didn't want to wait till 10pm get to my hotel exhausted, didn't go do two hours email Oh, and I'm late getting them a quote, you know? So it's like you got to figure out a way around the bullshit that is corporate America, you know, and if you're going to survive. So 100% figured it out. So can that individual, can Wes of 20 years ago, go to you, or are you working with like a sales manager or a business owner?

Chris Daigle 47:41
Yeah, if they, if they go to our site, we offer an executive briefing. That's about a 15 minute call. It's Yes. The intention is to screen you for if this is a good fit for you, but we will ask you some very structured questions to make sure that you are, you know what you're getting into, right? Like it's, this is not a hobby. This is something. This is a life skill, and we expect our clients to participate with vigor, shall we say? So we're kind of doing a screening to make sure that we're both a fit for each other, that you're serious about it. And honestly, that was one of the reasons we switched from B to C to B to B. In the B to C environment, there was like, oh, it's not working. In the B to B environment, they're like, it's not working, but let's don't call them, let's fix it first, right? There was a lot of and don't. So don't be that person. Don't be the person that's like, Well, I tried it, it didn't work, or I couldn't get it to do. Keep hammering record. I'm telling you,

Wes Schaeffer 48:34
AI, I mean, it's faster than than tech support. Yep, exactly, right. I'm literally just typing in the question, you know, I had camera issues. So the last couple of episodes, people notice that camera issues, like my Logitech BRIO, three years bulletproof, but I don't know there's a software glitch. I type in and go, yes, it's a known issue, because I ordered a new one and returned it. And they're like, it's a known issue. You know, here's one. We recommend same price. Okay, I got that and freaking Amazon ordered it yesterday. Arrives yesterday. Yeah, yeah, you know. So I'm troubleshooting stuff faster than I can call and get support or chat and get so great use. You know, the answers are there now and and honestly, it's like, how do we as consultants and experts. How do we stand apart? So it's, you know, but some of this stuff is still hard, you know, I'm, I'm trying to build some automations. I'm out with the pod that's a little more advanced, and that's, there's a lot and, you know, I got to integrate with Zapier. I got to have an upgraded version of the of the AI I'm using, and it's, the more I do it, I'll get better at it. But like most people, just like your CRM, the automation, like I've told people for years, it's like, you don't need to be an infusion software HubSpot expert, you know, as the leader said, but you do need to be conversant. You've got to understand it's its capabilities, its weaknesses. So you're not you. You don't get the wool pulled over your eyes, right? And so then you can set proper expectations and demand excellence, you know, from your team. So I think it'll be the same thing with this, you know, but, yeah, these things are so crazy, like you can literally talk to it, and you don't need a voice prompts. Just talk say, Yeah, I need this. That's a boom. To clarify this, yes, would you like me to build a prom for it? Yes, please? Yeah, there it is. Copy, Paste, plug it in, you know? So, because you mentioned that before, and it's like a friend of mine, he he built an entire he's using Replit. He built an entire website on his phone in an hour while watching a movie. Yep, that's what I'm talking about. He's very advanced, but still, like one of my top lead generators for many years, has been a CRM quiz. I have the domain CRM quiz.com and so it's on an app. And, you know, I had them on my podcast. They gave me a version, you know, for free for 18 months, like those folks are going to be hurting, because it's been problematic for me, because I rank these things right? So if I, if I have 23 questions and I add just one more, CRM, well, I got to go through all 23 questions and rate it. You know, you need the you have a lot of users. Well, this is, this was not good for a lot of users. Was high cost, but, and I'm paying for, you know, eventually I'll pay for that subscription. Well, I can replace that now, yep, like quickly, yep. So these app builders, everything is nothing is immune from this. So everything is going to be affected.

Chris Daigle 51:40
There was a list that came out a couple days ago about the top 20 jobs that were in jeopardy and the bottom 20 that were in jeopardy. And at the bottom of the list, listen, if you're a hairdresser, you're okay. If you're a model, you're okay. A lumberjack, you're okay, right? So, yeah, so you're good, man.

Wes Schaeffer 51:59
Duck lips. I got Doug lips voguing. I have five daughters I've mastered.

Chris Daigle 52:04
Okay, so, like, that's, that's, that's the type of careers that won't be like if you make fudge, or you hand make goat's milk soap or something, right? You okay, but if you're trying to do any still

Wes Schaeffer 52:18
affected, because how do they get the word out? I mean, with

Chris Daigle 52:22
AI, you grow their business with AI, no question, yes, yes.

Wes Schaeffer 52:26
But well, they will be affected, because somebody else will get better at marketing and squash them. Yep, they all be invisible in the marketplace. So be limited to what you can sell at the farmers, but yes, the yes, the boutique, you know you want to stay small and intimate and boutique, you're probably okay, but I bet even them, they have websites. You know, my godmother cut my hair back in the day when I was little. She was a hairdresser. We go to her house, right? She doesn't do it anymore, but if she did, she'd probably need a website. Yep, yep. You know, on the website, yeah. Well, cool, man. So what, what do you want people to do? Officer.com, you want to go there? Do you have a separate landing page? Or what do you want them to do?

Chris Daigle 53:07
So if you go there, you'll learn a little bit more about like our approach to introducing AI into business. But I would say, probably the best resource that we have available, it's a free community. It's full of our chief AI officers. But there's also, like a lot of other non technical business professionals, entrepreneurs. And the number one complaint I hear from people is, how do you keep up with all these changes? Well, you do it as a group, and you go into a community and you have, like, everybody's filtering a little bit and bringing some back. So plug into some collective knowledge. Look, mate, you don't need to ask any questions. You don't know what you don't know at this point, but by sitting in there, you're going to start to see the things that are relevant to a business person, growing a business, participating in a business, whatever it is. So if you go to Chief ai officer.com you can book an executive briefing right there. It's Big Blue

Wes Schaeffer 53:56
Button, and that's so but to be clear, that's like an office manager or sales manager and owner, not just every Tom Dick and

Chris Daigle 54:03
Harry, right? You know what I mean, if you're a Tom Dick and Harry, and you want to make sure that your career trajectory continues to increase, get certified in some sort of legitimate AI training, right? Okay? And then to go to the community, there's a link up there for resources. It'll have a link to our podcast. It'll have a link to join the community. It's free. We have training calls every single day of the week. We've got very active community. You've got access to be able to ask questions to Chief AI officers at no charge. It's a it's a high value resource. We just don't monetize it.

Wes Schaeffer 54:39
Jump on that before he wakes up. Do it. You're getting very sleepy. Do not raise the price till I join quick.

Chris Daigle 54:49
No, no. We'd love to have your listeners in there. I think they even if they just sniffed around, I think they'd be like, I'm seeing stuff in here that I like, and then I'm not seeing elsewhere.

Wes Schaeffer 54:57
Cool, man. Well, my mom's in Bastrop, so I. Get to Austin overdue. I'm overdue, so I will. I'll hit you up when I come

Chris Daigle 55:05
I'm actually outside of Bastrop in page Texas right now, on a ranch. Do you know where that is nice? Sure, yeah, so and we have a studio in downtown Bastrop.

Wes Schaeffer 55:13
There you go. Yeah, they're all right across my mama,

Chris Daigle 55:17
Yep, great spot. Well, holler at me when you come down.

Wes Schaeffer 55:21
All right, will do. Thank you so much, everybody. All right, man, Chief ai author.com, thanks for the show, dudes. Great.

Chris Daigle 55:28
Catch up with you see you guys.

Wes Schaeffer 55:30
So go check out what Chris is up to. There'll be links in the in the show notes, in the description below. Check out 12 weeks to peak.com as you can tell, did this intro and outro, it's nighttime. I don't do this at night. I'm a morning guy, and my wife's coming home with ice cream. My daughter came up from San Diego. We got a one year old birthday party tomorrow. We got a two year old birthday party on Saturday. It's birthday time. I got four grandkids. It's crazy, crazy talk. So let me wrap this up. Go get some ice cream. We're gonna watch the Biggest Loser while we eat ice cream. So that's how we roll around here. But I hope you liked that episode. Chris, the real dude, good dude, you know, take him up on his offer to check out what he's offering. And, you know, by all means, embrace this AI stuff, you know, but understand it's, it's just a tool, you know. I remember desktop publishing was going to change the world 2025 years ago, I don't know, maybe 30 years ago. I'm getting old. And yeah, it did kind of but I mean, did it really pan out the way people thought? Everything changes the world, right? High Speed Internet changed the world. Social media changed the world, the interwebs. How are you leveraging it? So don't just use a tool just to use it. Have a plan for it. Understand the value that it brings, understand how the humans on the other end of the screen will engage and interact with that and as long as it furthers your cause, as long as it moves the needle, as long as it advances the opportunity along, as long as it helps your customers and prospects, then jump in if you need help thinking through that. Hit me up. I've gotten up to speed on these tools, and again, not all of them, but most of us don't need the latest and greatest. You know, since 2008 I've sold Infusionsoft, which is now keep I've got a client right now in the military, you know, on Salesforce and Oracle. I'm not getting in there turning the wrenches, you know, they've got Deloitte, you know, in a contract, $56 million contract, just one department, and even their dedicated Salesforce guy is struggling to make the changes they want. Nobody can get up to speed on that big beast, you know. But you know, my point is, you don't have to be an expert on any of these tools, you need to understand their strengths, their limitations, their capabilities. You need to understand when someone else knows it or doesn't okay, because you're going to have to hire experts, usually, to work on these things. But this the AI agents are affordable to build and own and operate and understand. So you pay someone like me, three, five, even $10,000 maybe to get you up to speed, to shorten your learning curve, okay, to accelerate the adoption, then you own it. You own these things, and you can go build more on your own. Again, if you want or retain someone like me to help you, but speed is of the essence. Right now, you need to be understanding how these tools work. There are things in any business that you can use AI, and maybe it's $100 tool, maybe it's a $10,000 tool, but there at any level, there are tools you can build tomorrow to make your business easier. So if you've got questions, please hit me up. Go to my website, hit me up. Schedule time. I do a free call, no sale. Figure out if I can help you. If I can, we'll talk about the options. It'll probably be some form of 12 weeks to peak, you know. But yes, I do other types of consulting, but that's going to be the core, because nothing works in isolation. Whatever we work on in one area is going to affect another, so that 90 days, right? The 12 weeks, we can uncover the big blocks and make the big the needed implementations. And a lot of times, typically it's not a big install that we do. At first, we get in the habit of thinking systematically, programmatically, and then I build some simple tools. But because it's new, it's going to be hard for you, but after you do it a few times, it gets simple for you. So we build small, simple things to take away some tedious task, and you get some early wins. Whoo, you're fired up, you're optimistic, you're motivated. And once you build these agents, just like with Infusionsoft, or just like with HubSpot, you. Build a campaign, you can clone it and then tweak it, because once you build the first one, everything else is very similar. And certainly the concept is similar, you know, they can do radically different things. But now you're thinking of like the if thens and, okay, I want to pause an hour, I want to pause a day, I want to pause a week. I want to reassign an owner. You know, boom, boom, boom. So it's a new way of thinking. So, but again, I usually help you fix something small, something irritating, and literally give you back 30 minutes an hour, two hours a day for your whole team, who knows, hours and hours a day, we can, we can literally get rid of hours of tedious stuff a week for your team in a week for a few grand, maybe. So it's crazy. What's out there, but you've got to embrace it. Okay, you got, I know you're busy. You know, it's like the old adage, the accountant falling behind. You know, papers all over his desk, and he's got his pencil, he's sharpening it, and they're like, Dude, why don't you go get a calculator? He's like, I don't have time to go to the store. Look at all these taxes I have to do, you know? So the concept was, right, doing everything by hand. Like, take the time that you don't have to go get a tool that may take a little bit of learning, but it will make you 10 or 20 or 100 times more productive. That's what these AI agents, these tools can do. And like I said, I've figured them out, some simple ones, not all of them, but ones that can free up your time. Okay, so please hit me up on that. You know, use me and abuse me. I want to help you grow. All right, thanks for listening. I'll go sell something.