Introduction & AI Adoption Context (1:02 – 2:20)
Michael Stelzner introduces Chris Daigle and frames ChiefAIOfficer.com as a bridge between AI hype and real business value.

Executive Misconceptions About AI Usage (2:20 – 3:07)
Why most executives overestimate AI adoption and limit usage to email drafting and summaries.

The Executive AI Immersion Model (3:07 – 4:24)
Why a two-day immersion can create “expert-level users” without requiring multi-week cohorts.

Shadow AI Risk & Governance Imperative (5:19 – 7:40)
Ungoverned AI usage, NDA exposure, and why executive alignment must precede deployment.

The Ignition Framework: From Policy to Departmental Scale (7:40 – 10:10)
Executive upskilling → governance policy → team training → departmental champions → compounding results.

Measurable ROI: 300 Hours of Recovered Bandwidth (Approx. 8:45 – 10:10)
Case example of a $50M construction company realizing 300 hours/month of productivity gains.

Highest-ROI AI Use Cases Across the Enterprise (10:57 – 12:33)
Marketing, finance, sales, operations, HR — where generative AI drives immediate impact.

The 10-80-10 Human-in-the-Loop Model (12:33 – 14:00)
Human clarity (10%) → AI execution (80%) → human refinement (10%).

Executive Experience as the Real Differentiator (14:00 – 14:33)
AI amplifies career experience — it does not replace it.

On superficial AI adoption by executives
“When we ask executives, are they using AI? They’re like, yeah, we’re using it a lot. And when we dig in, we find out that it’s really only limited to they’re using it to write emails and summarize reports or industry intel and things like that.”

On creating expert-level AI users in two days
“Can I make you an expert level user of AI within two days, and the answer is 100%… you don’t have to have that information stored internally. You’re able to go, hold on, let me prompt appropriately and get that information.”

On shadow AI usage and governance risk
“There’s a lot of risk if there is ungoverned and untrained usage of these models in a business environment. You might be violating an NDA… and if their settings aren’t correct in their ChatGPT accounts, that information is being used to train the model.”

On the Ignition Framework sequence
“First we upskill the executive so that everybody on the executive team has the same baseline understanding… then we establish governance and use policy… then we train the teams through the lens of that policy.”

On departmental champions and compounding results
“Once we have those domain experts… we start to identify specific use cases within their departments that are low-hanging fruit… and the results end up compounding.”

On measurable productivity impact
“Across just those seven individuals, 30 days later, collectively, they were saving about 300 hours per month of bandwidth that could now be focused on higher leverage activities.”

On highest-ROI AI use cases
“Marketing is low-hanging fruit… finance for sure… sales, operations, HR — huge opportunities in HR.”

On the 10-80-10 human-in-the-loop model
“The first 10%… is you as the human being very clear on what’s my ideal output… next 80% that’s the models doing the work… the final 10% is giving it a review.”

On executive experience as the real differentiator
“You’ve already done the hard part of learning AI… all the career experience, all the lessons learned — that was the hard part.”

Chris Daigle: (0:00 - 0:09)
So that's one of the top questions we get from people. How do I keep up with all the tools? And here's what I would recommend. Pick a tool in a category and use that tool.
Well, wait a minute, this one does this. Don't worry, your tool will also have that. The competition, the moat that exists with any type of feature in a, I don't know, an image generation tool or a video avatar tool, they don't last.



Michael Stelzner: (0:27 - 0:45)
♪♪ Today, I'm very excited to be joined by Chris Daigle. If you don't know who Chris is, he's the founder of ChiefAIOfficer.com, a consultancy training and certification company that helps non-technical business professionals become AI experts. His podcast, which I strongly recommend, is "Using AI at Work."
Chris, welcome to the show. How are you doing today? Thanks so much, Michael. This is a big opportunity and a big privilege.



Chris Daigle: (0:50 - 1:03)
So thank you for the chance to communicate with your audience about AI.



Michael Stelzner: (1:03 - 1:19)
I'm super excited that you're here today. Chris and I are going to explore how to become an AI expert in your industry, any industry, whoever's listening in your industry.
So Chris, before we get into that, I'd love to hear your journey. Like, how in the world did you get into AI? Start wherever you want to start and feel free to share that story.



Chris Daigle: (1:20 - 1:44)
Born an entrepreneur, so always had that eye for opportunities. Most of my career has been in what I call growth architecture, consulting with companies, helping them remove dysfunction and scale their businesses. And when ChatGPT 3.5 came out in November of 2022, I said, man, this is going to be a huge opportunity for somebody else because I just assumed that it required technical background or stuff that I just didn't have. I'm a non-technical business professional.

(1:45 - 1:56)
And about a month later, I saw some knucklehead using ChatGPT to do some amazing things. Said, hey, let me give it a shot. And it's been on since then.



Michael Stelzner: (1:57 - 2:00)
Well, share a little bit more. Like, okay, so what did you do after that aha moment or whatever?



Chris Daigle: (2:01 - 2:51)
I think like a lot of people, I'd been trained to use Google, right? So I kind of used it like Google and I was like, nah, it's okay. But what happened, I had that aha moment, right? I was using it to, I think at the time I was helping a client with a growth strategy and I started asking it questions and I just kind of went down the rabbit hole with it.
And I started to figure out how to calibrate my questions to get the type of answers that I got and realized this thing is doing work for me that would have taken me a week, a weekend for sure. And instantly I was hooked. I knew that with the proper understanding how to use these tools that I would be, I would have certainly an unfair advantage over anybody that was not using these tools.

(2:51 - 3:19)
And that kind of opened the door for me to realize, hey, there's a lot of other people like me, non-technical business professionals that probably just don't understand they're a short step away from being able to really master their day for sure with the use of generative AI. And that led me to think about, first I thought, hey, I'm just gonna introduce this in my consulting business. And I had a mentor, leverage was his keyword and I realized there's not a lot of leverage here.

(3:19 - 3:35)
I can get more done, but I'll still be stifled. And I said, you know what? It would be better if I learned how to master this stuff and then shared what I've learned with others like me. And that was really the leverage one to many opportunity instead of me and a client leveraging the tools.

(3:35 - 3:46)
And that opened up a chief AI officer. And that definition came to me. I saw an interview with Peter Diamandis and he was talking about this role of a chief AI officer.

(3:46 - 4:08)
And he said, listen, it's not somebody that's a data scientist or gonna come in and fine tune an LLM. It's somebody who understands business and understands how to use these tools. And they bridge the two of them together to be able to come into an enterprise, small business, solopreneurship and be able to start plugging it in here and here and here because they understood business.



Michael Stelzner: (4:09 - 4:17)
So when did you start chiefaiofficer.com and tell us a little bit about like the podcast and kind of what you're doing today?



Chris Daigle: (4:18 - 4:45)
I started chief AI officer in early 2023, simply as an idea. Somebody said, hey, you should get that domain. Great idea.
And it was a premium domain at the time. I'm sure it's worth a lot more now, but said, I'm gonna double down, let's get this domain. And I immediately started, I already worked with some frameworks like EOS and scaling up things that a lot of the audience may already be familiar with and started to put those pieces together.

(4:45 - 5:20)
Okay, well, how can I leverage generative AI, chat GPT essentially to support this and this and this? And it turned into this incredible curriculum that we've got that certainly focuses on tactical training, how to use the tools, but it also introduces something that's missing from a lot of the trainings out there, which is the strategic consideration. How do I, change management is a huge issue with this. There was, especially back then, there was a lot of fear is AI gonna take my job and we really put a lot of energy into how do we have that AI discussion in a company so that the individuals in that company, they're not fearful of it.

(5:20 - 5:34)
They're excited about the introduction of it. And it's turned into really a fantastic opportunity for all the chief AI officers who've gotten certified to us.



Michael Stelzner: (5:34 - 5:37)
Yeah, and the podcast, how long has that been up? We launched the podcast.



Chris Daigle: (5:37 - 5:44)
I started recording episodes in December of 2023. First episode launched, I think the first week of January, 2024. And it's been an amazing opportunity.

(5:45 - 6:05)
It's called "Using AI at Work" because I realized that people wanted to use the tools, but they didn't know where to start. So it was really just intended to ask notables in business, like, how are you using it? Like, where? I wasn't interested in tool demos and things. I was really interested in, hey, I'm a business person.

(6:05 - 6:15)
These are some hacks or some time compression opportunities that I've discovered. And it turned into this, I know this stuff really well. Every time, and I bet this happens for you too, man.

(6:15 - 6:28)
Every time I do an episode, I'll hear something. I'm like, never thought... not complicated, but I'd never thought about that. So it's been part of my own journey, really, of growth and learning this stuff by interviewing others.



Michael Stelzner: (6:29 - 6:56)
Well, and I think it's a great compliment, folks, that listen to this show. You should definitely listen to "Using AI at Work" show because it's a great, we have a similar, slightly different, but similar, like, I think there's something we could all learn from both shows. All right, so let's get to the real big question here, which is, for those marketers or entrepreneurs or creators that are listening right now that want to put a flag in the ground, and they want to maybe, why should they consider putting a flag in the ground, maybe, is the question.

(6:56 - 7:05)
And say, I want to be known as an AI expert in my business or amongst my community. What's the upside if that happens well?



Chris Daigle: (7:05 - 7:23)
Yeah, that's a great question. We do a lot of research. We pay attention to a lot of research being done in the marketplace. And there is a, 2023 was a year of, like, people playing around with it, right? 2024, I think, for a lot of companies, was a year of discovery. 2025 is the year where they're like, look, we have to do something about this.

(7:23 - 7:47)
And the demand for individuals, whether or not you identify as an AI expert, if you're an AI-enabled business person, let me give you a scenario. Two people show up to work with a client as a vendor or to get a job, equal on all levels, same school, same education, similar backgrounds. But one of them says, oh, and by the way, I use AI regularly in my business.

(7:48 - 8:32)
That person, will they get the job? I can't guarantee that, but they will certainly be moved to the top of the list because businesses are looking for you if you know business and whatever your marketing, whatever your trade is, and you know how to use AI to support your role. I think there's a 500% gap between availability of talent and demand for talent at the SMB and lower middle market levels. So it is huge blue ocean for anybody who invests in themselves, takes the time, uses the tools and starts to have those aha moments and do what we call, in our ecosystem, we call it "THINKING IN AI".

(8:33 - 9:06)
And that's when you're at the point to where it doesn't matter the issue that comes up, doesn't even matter if it's really your department, but you're so capable with, okay, what should I ask ChatGPT or whatever model you're using? And you're able to dynamically just on the fly go and do that. If you're the person that walks in and you're like, I'm excited to have the interview, excited to discuss about the opportunity with your client. And we're an AI enabled agency and AI enabled contractor, vendor, employee, instantly, bing, the ears perk up from whoever that hiring individual is.

(9:07 - 9:30)
And they want to know more because they don't know as much as you think everybody else knows if you're using these tools, you'd be surprised. The more conversations you have, there's still a lot of mystery about using AI when it comes to most business people.




Michael Stelzner: (9:31 - 9:56)
We're recording this just literally days before social media marketing world where I'm about to give a keynote in front of a couple of thousand people.
And one of the things that I notated in the keynote was a study that was done at Procter & Gamble and I believe Harvard or Wharton was behind it. They studied 700 employees and they found that an employee who has been properly trained in AI will outperform an entire team of employees who are not using AI. So when you start to think about the ramifications of this, it's pretty big.

(9:56 - 10:18)
And when you couple in the fact that earlier this year, OpenAI revealed that they have 400 million active weekly users of tools like ChatGPT. But if you go back in time, it was 15 years ago when Facebook only had 400 million active users. It was 2010.

(10:19 - 10:33)
It was January of 2010. And six months later by July, 2010, it went to 500 million. So we are at the beginning of another hockey stick growth period that a lot of people just don't actually realize that's happening.

(10:33 - 10:50)
And the truth is that consumers are adopting AI much faster than businesses are. So I double down on what you say, Chris. If you can be an AI enhanced employee, which we're gonna talk about next, or an AI expert, you have a radical unfair advantage because the demand is much greater than the supply.

(10:50 - 11:10)
Would you agree with that?



Chris Daigle: (11:10 - 11:13)
100%. There is, those of you who are listening to this, you already know this. You're able to do things in an instant, instance, instantly, let's say, that would have normally taken you another 30 minutes, a full day, a week.
It doesn't matter. You're doing it better. You're doing it faster.

(11:14 - 11:26)
You're doing it with less human error, less resources required. And what business wouldn't want that type of superpower with their employees? Heck, every employee.



Michael Stelzner (11:26 - 11:39)
100%!! Okay, so let's explore an example of an AI enhanced employee. And just kind of like, I know we prepped this question. I know you've got things to talk about, so I'll just let you roll.




Chris Daigle: (11:40 - 11:52)
So a great example that we leverage a lot in our communication is, let's say, the boss finds out that you've been listening to Michael's podcast here. And they say, hey, we'd love to know more about AI. And you say, sure, no problem.

(11:52 - 12:01)
I can share what I've learned. And they said, can you do it in 15 minutes? Sure, boss. Here's what we tell people to do.

(12:01 - 12:16)
First thing you'd wanna do, let's say you're in the marketing department. A tool we recommend is PERPLEXITY.AI. A lot of you may be using it already, but it is rightfully being called a Google killer. All of us have been using Google for 20 plus years now.

(12:16 - 12:32)
You go into Google, you put in a search, and what you get back are results, but you still have to do the research. You still have to tie the theme together. Okay, what do all these links mean to me? Perplexity does all that for you.

(12:32 - 12:46)
It's like Google had a baby with ChatGPT. And a way that I explain this that really lands with people, if you were to go to a library and ask the librarian, hey, where are the books on marketing? Librarian might point you over there and say, oh, they're there in that section. Or they might even bring you a stack of books and say, here you go.

(12:47 - 12:54)
It's better than exploring the whole library. It helped, but you still have to do the research. You still have to find like what's good and what's bad.

(12:55 - 13:09)
Perplexity would be like going to that same librarian, asking the same question and them saying, okay, here's the books, but I've already read them. And let me give you a detailed outline of exactly what this concept means, how it's being used. Here's data points to support this.

(13:09 - 13:18)
It does all the research for you. So in this scenario, the boss says, hey, I wanna hear more about it. How can we use it in the marketing department? Simply go to perplexity and do your search.

(13:18 - 13:38)
Within 60 to 120 seconds, you have the outline of essentially a presentation, or the boss and all the other peers that are gonna be listening in on this presentation. Great, you got 12 minutes left. Most of us we'd show up, we might have some notes scratched out or be reading off the screen.

(13:38 - 13:56)
But if you really wanna demonstrate prowess as an AI enabled employee, you wanna use a tool called Gamma, GAMMA.APP. And I'll provide all of these resources for you. And I'm sure there'll be in the show notes. What gamma does is the same thing, the Google comparison to perplexity.

(13:57 - 14:11)
Gamma is to Perplexity what PowerPoint would be to Google. You got 12 minutes left. How many slides can you build out? And even if you did, they'd be a little sloppy and it wouldn't be a good look for the quote unquote "AI expert" on the team.

(14:12 - 14:40)
Take the output from perplexity, simply copy one button, go to Gamma, paste, big blue button, big blue button, big blue button. And then about three, and if anybody's a Gamma user, they'll know the blue buttons I'm talking about. But within about two minutes, you've now got a professionally prepared presentation that used the input that you gave it from your Perplexity search.

(14:41 - 14:48)
And now you're ready to go. You still got time to save. The next step-




Michael Stelzner (14:49 - 15:00)
Just real quick on the gamma thing, cause I've never used it. What's the output look like?




Chris Daigle: (15:00 - 15:21)
It looks like you had a graphic designer spend hours on preparing a presentation with images. It generates AI images through a number of models. I typically use ideogram. And so it's populating those on the slides and you show up and it looks like you've been waiting like for days to present this because it's professional output. And-



Michael Stelzner: (15:21 - 15:31)
Does it work with PowerPoint and Keynote or do you have to go to the gamma website to present it? Do you know how that works?



Chris Daigle: (15:32 - 15:35)
So you don't have to go to the Gamma website to present it. It will actually output the file in PowerPoint for you.
Okay, all right. And you can open up Keynote if you're on a Mac or something. Okay, cool.



Michael Stelzner: (15:36 - 15:38)
So how many minutes in are we so far in the 15 minutes?



Chris Daigle: (15:36 - 15:41)
So at this point, like, you know, you've spent the five minutes. Okay. You're done.

(15:42 - 16:01)
You're ready for the presentation. The next step that I would suggest, and if you're not using an AI powered meeting assistant, you know, we show up to Zooms now and sometimes we're out in the AI space, at least sometimes we're outnumbered by the meeting assistants. But the reason that I like this is because it's gonna capture everything so that you're not code switching.

(16:02 - 16:19)
Oh, and let me take some notes or let me review my stuff. And you just present, you just have a conversation with everybody with the confidence knowing that everything is being captured. Now, the reason that I like Fathom is because once the call's done, it gives me certainly a summary, but it's picking out all the action items that were discussed.

(16:20 - 16:27)
It allows me, you know, well, Chris, Zoom can record the meeting. Yeah, but you still have to wait for it to render. And, you know, I'm gonna come back to that.

(16:27 - 16:37)
And before you know it, you know, you've forgotten. Oh, I meant to send that out right away. With Fathom, as soon as the call's done, you can push one button and send the link out to all the attendees, to one attendee.

(16:37 - 16:50)
But it also, depending on the type of call, it has certain filters. So it's got the transcript, it's got the video, but I can say, hey, this was a sales call and it's gonna give me analysis of that call. This was a one-on-one.

(16:50 - 17:02)
This was a product demo. It's got all of these prebuilt features in there, one click, and it's now giving you an analysis of the call based on the type of call it was. And again, Fathom's free.

(17:03 - 17:12)
So you show up to the meeting, you do your presentation, you're good to go. Everybody's like, we gotta do this ASAP. Send us a summary of this.

(17:13 - 17:30)
You don't just wanna necessarily send them the transcript from, or the evaluation from Fathom. Take that transcript into ChatGPT or Claude, if you're using that, and you're gonna tell it, hey, listen, I need to create an email for the attendees of this meeting. Here's the outcome.

(17:30 - 17:45)
Like, I want my boss to know that I'm eager to assist the team in growing their AI skills. I'm eager to take a larger role with the organization because of what I'm learning in AI. Feed that in, paste in the transcript, done-zo.

(17:46 - 17:57)
Copy, paste it into Gmail or whatever your email client is, send it. And this is all happening. Like, if you think about it, that was a 15-minute example, not counting the presentation itself.

(17:58 - 18:14)
If you're not using these tools, it's gonna take you maybe 15 minutes, but you're gonna show up sloppy. You're gonna show up the best that you can do in 15 minutes as a human that is not AI-enabled. Flip the script, people are blown away.

(18:14 - 18:23)
And it looks like magic to people that don't understand this. How did he do such a good job so quickly?




Michael Stelzner: (18:24 - 18:50)
Wow, I love that. Great example. And I'm with you completely that if it's true, which I believe it is, that most employees inside of a company are likely not taking full advantage of all the things that we just talked about, they're gonna be blown away because maybe they're familiar with ChatGPT, but they don't understand all these other tools. So now let's take it up a notch. Okay, that's a great way to impress your boss or your peers or even some customers.

(18:50 - 19:05)
But what if I wanna become known as an expert in my industry? Talk to me a little bit more about up-leveling.




Chris Daigle: (19:00 - 19:18)
Yeah, so if any of you have imposter syndrome, oh, I'm not that good at it. Trust me, you're better than most.

(19:06 - 19:18)
My advice, it's the same for somebody just getting started, somebody that's already a Certified Chief AI Officer. Your warm market has opportunities for you. Your warm market that exists on your social platforms, whatever that is of choice.

(19:19 - 19:27)
Start showing demonstrations. Hey guys, I just learned this new tool. Hey guys, let me show you an example of how I'm using this to create content, create images, whatever.

(19:27 - 19:43)
You wanna demonstrate, and it doesn't have to be super sophisticated. It's just letting people know that you're one of those people who are using the tools. There are people in your warm market, your network, your social contacts, they're all looking for help with this stuff.

(19:44 - 20:02)
And if they already know you, like you, and trust you, and they see you doing this, they're gonna go, oh, let me give Chris a call. He obviously knows this stuff. Secondly-


Michael Stelzner: (20:02 - 20:48)
Wait, before you go on, I wanna just double down on that a little bit and expand it because I do believe, obviously my company is Social Media Examiner, and I think there's incredible opportunity because the algorithms that run all the social platforms try to show content to people that are particularly interested in that kind of content.
And I think people forget this sometimes. So if you start posting on Facebook or LinkedIn or whatever your preferred social platform is, or X or whatever, about what you're learning, the algorithms are going to show it to people that are actually interested in that kind of thing. And that is going to kind of be great organic marketing for you because people that get picked to present or to be part of an article or to do all these kinds of things, they only get presented because there's demonstration publicly that they seem to be further along on the journey.

(20:48 - 21:06)
And if they claim they are, but there's no public proof of it because they haven't been posting about it, well, it's gonna be a lot harder to raise your hand and claim you're an expert. It's a lot easier for someone to just notice softly over time that Chris or Mike seems to be posting about this stuff. I'm gonna pay attention to them.

(21:06 - 21:13)
I'm gonna follow them. And maybe it's not me. Maybe it's someone I know in my network that's looking for someone like you.

(21:13 - 21:16)
And that's really valuable. So keep going. You're about to say the second thing.




Chris Daigle: (21:16 - 21:34)
Yeah, so this conversation is happening in every business. So what Michael just said was 100% correct. One way to certainly advance your career would be now that you're learning these things, the people that are sitting next to you, the remote team that you're working with, start sharing that with them internally.

(21:35 - 21:39)
There you go. You don't have to necessarily like, hey, everybody, look at me. I'm the AI expert.

(21:39 - 21:45)
It gets known, right? People start saying, oh, AI. They're like, oh, Chris is the AI guy. People on the team.

(21:45 - 22:03)
And here's what happens. Your department starts seeing these wins, these efficiency wins, the production timeline starts shrinking. And the higher ups that are paying attention to these metrics are asking, what are they doing? And they're gonna go to the department and they're gonna find out or they're gonna reach out to the manager of that department and say, hey guys, these numbers look great.

(22:03 - 22:17)
What's happening? And they're gonna say, oh, well, we got an AI guy or an AI girl, right? Like, well, who is that, right? The boss is gonna say, hey, let's go to lunch. I wanna know more about this. They're gonna say, hey, Chris, before you get started on that, we're having a meeting in here.

(22:17 - 22:32)
AI came up. Can you jump in here? And all of this visibility that you're getting in your business ecosystem about, oh, you got an AI question? Yeah, go talk to them. Like, it's obvious because they will start to see more impact from this.

(22:32 - 22:39)
And they're gonna say, we want more of this. We need some, oh, we got somebody. They already know our business and they know these tools. That's our candidate. That's it.




Michael Stelzner (22:40 - 22:43)
I love that. And I think I heard you say this. When you teach other people, even inside the company, even if it's just one-to-one or even if it's just one to a few in a conference room, first of all, that's a great way for you to kind of get your comfort zone up a little bit. If you're facing a little bit of imposter syndrome, they're gonna probably tell you, wow, that was really good.

(23:04 - 23:20)
I want more of it. That's just gonna kind of allow you to go a little bit further and a little bit further so you can ease into it. But it's also going to allow you to stand out because it's true that AI is legitimately, it's the ones that embrace AI that are gonna be the survivors in the grand scheme of time.

(23:20 - 23:37)
You talked about how you had a person, UI/UX person in your community. We're gonna share that story. Can you share that story?



Chris Daigle: (23:38 - 23:41)
Yep, so people always ask, well, what happens when somebody gets certified in AI? So one of our earlier graduates from the program, professional, had worked with big companies in the UIUX environment.
He gave me a call one day. He said, hey, Chris, I got a big interview tomorrow. I was like, okay.

(23:41 - 23:50)
He said, can you help me prepare for it? I said, sure. Who's it with? I'm not gonna name the company, but they do $34 billion a year. If I named the company, you'd go, oh yeah, I know who that is.

(23:51 - 23:56)
So I said, man, you got this. I said, call me back though. Let me know how the interview went.

(23:56 - 24:06)
I'm really curious. So he calls me back the next day and he said, Chris, I walked into a room. There were 14 people in the interview and they were all there to hear what I had to say.

(24:06 - 24:22)
He said, they even had a couple of their AI experts from one of the big consulting agencies. Again, you'd know who that company was. I said, man, how'd it go? He said, by the end of that hour, there was no question in that room who the AI expert was and it was not those high priced consultants.

(24:23 - 24:51)
And now he is an AI strategist at this large, multinational, very well-known brand, simply because he understood business and he went and learned these tools and he was able to explain non-technically to the people sitting at that table how AI could come in and support all of their operations, their strategy, their execution, everything, and got the job, still got it today. Happy camper. Love it.




Michael Stelzner (24:51 - 25:20)
Okay, so if we desire to really be perceived as an AI expert internally or externally, have you found there are certain types of areas that are low-hanging fruit, for lack of better words, to focus on as far as like teaching others and sharing insights and stuff because obviously if you're really technical, you could overwhelm people. So what's your thoughts about like the early first moves that maybe people ought to make?





Chris Daigle: (25:20 - 25:42)
You know, it's the stuff you're already doing. And again, I come from an EOS background and in that environment, they have an exercise called delegate and elevate.
And they ask you to really just list out the things you're doing on a daily basis and categorize them. And one of those categories are activities that I don't like doing and I'm not good at anyway. Those are the things that if those weren't on the table, you might really, really love your job.

(25:42 - 26:07)
But because those are there, certain days are a drag or certain times of, you know, when it's time to pull those reports together, you don't like doing that. We start there and we recommend that you do too. Find the things you don't like doing and you're not good at anyway and start to use generative AI tools to either do them for you, to assist and just make sure that like you're not spending nearly as much time doing stuff that's the drudgery.

(26:07 - 26:22)
And I can tell you that your audience should be encouraged by this. Marketing department, creative department, easy, easy wins there. And if you're not using these tools in the function of those roles, I think you're gonna be really surprised when you finally do after listening to this episode.




Michael Stelzner (26:23 - 26:37)
Okay, so let's assume some people in the audience have been doing this. And they are perceived inside their business as the kind of local authority, if you will, on AI, the one that everybody comes to and ask questions.

(26:38 - 27:10)
And they really desire to kind of go beyond just the business. They want to be perceived by a larger audience and perhaps they want to develop, maybe eventually go off on their own, start a consultancy, start an agency. What would be the next steps that they should take to kind of put that flag out there?




Chris Daigle: (27:10 - 27:26)
So one of the easiest things for anybody is start hosting an event in your local market or for peers, competitive peers, just say, hey guys, we're having an AI meetup, right? You don't have to be the expert there, but because you're the person who's kind of bringing everybody together, you become the center of gravity. And everybody else starts thinking, oh, Chris, oh, he knows AI. He knows everybody doing AI in this space. Super, it can be at a bar.

(27:27 - 27:35)
It can be at anywhere. It doesn't have to be fancy. And it's not about you saying, ladies and gentlemen, may I have your attention? I need to speak on AI.

(27:35 - 27:43)
It's about you being the person that when they walk in the door, you're welcoming them, you're greeting them. You may say, well, Chris, I'm not that comfortable. Listen, they're not there to see you.

(27:43 - 27:57)
They're there to connect with other people who are interested in AI. And you just get to be the social butterfly or the wallflower, but you brought them together. And that alone positions you as the apex in that room.

(27:58 - 28:16)
Another great opportunity. Every city has Economic Developments Councils, Chambers of Commerce, business groups. They're always looking for speakers, but if you're gonna talk about how to pick the right insurance, no offense, insurance people, or anything like that, they've heard it before.

(28:17 - 28:43)
If you reach out to them and say, hey, do you think your audience would be interested in learning how to use AI in their roles, in their business? 100%, because just like we've talked about, businesses can't find people that have these skills. Neither can these business groups. So that will, you know, they'll put you on a stage at the next available opening, or maybe even bump somebody because their leaders or their members want to know this stuff and they can't satisfy that demand.




Michael Stelzner (28:44 - 29:00)
What about when we transcend local meetups and local groups and we want to do some online things? Maybe we can talk about podcasting and other kinds of content and what your thoughts are on starting with that as well. Yeah, so I had never done, I'd been a guest, but I'd never hosted my own podcast before. And this is what they'll always tell you, like the first couple episodes.




Chris Daigle: (29:10 - 29:36)
Yeah, so I had never done, I'd been a guest, but I'd never hosted my own podcast before. And this is what they'll always tell you, like the first couple episodes. Your first is your worst, is what I tell everybody. So the advice would be just get started in whatever excuse, or while it's complicated, none of that, especially with AI, there's AI tools now that as long as you record the content, it will produce it, it'll throw in a pre-roll, mid-roll, it'll throw in all of those types of things for you. And the beautiful thing about generative AI tools is, A, they're easy to learn.

(29:36 - 29:46)
Most of these tools are designed for you to achieve some level of proficiency with them in 15 minutes or less. So there is no big learning curve. So please don't be intimidated by that.

(29:46 - 30:04)
Secondly, cost. Well, Chris, how much does it cost? I mean, $20 a month for a ChatGPT account, $20 a month for an ideogram account, like they're all priced to be very accessible for you, not for like, I gotta get my company to approve it. Go spend the money, start playing with the tools.

(30:04 - 30:17)
I guarantee opportunities are gonna open up for you that without that, you're not the person. With that, you're the obvious candidate.





Michael Stelzner (30:17 - 30:41)
Well, I'm gonna throw some other wisdom in here. And just from being in this world for a long time with a lot of thought leaders and looking for them and discerning and stuff, I think that there are a couple of opportunities. When you feel comfortable enough that you want to create content for the world, there's really, in my mind, three obvious buckets of types of content you can create. First one is the written word.

(30:41 - 30:58)
And what's great about the written word is AI can absolutely help you enhance that. If anybody follows me on the socials, I'm writing one or two times a week, I'm sharing stories, I'm engaging with community. And I see a lot of my peers also do this.

(30:58 - 31:27)
And sometimes they'll add images or they'll add short little videos of something cool they've discovered with tool X. And if they start doing that consistently with written word and images and videos, all of a sudden, more people start following them because they find that stuff really interesting. And right now there's this massive desire to learn. Next level up is to get comfortable enough to actually consider starting either a podcast or a YouTube channel.

(31:27 - 31:52)
And the benefit of a YouTube channel is extremely big because YouTube will find you an audience that's interested in your topic if you do it well. And I will tell you that this is a little side secret. A lot of people that put on conferences and a lot of people that have really successful podcasts are seeking experts on that platform.

(31:52 - 32:03)
It's a sourcing platform. So that's what I want you to think about is that's a place where people are looking for experts. And if you can get in front of those people's audiences, and Chris, you know this, you're going to an event soon.

(32:03 - 32:10)
I host an event. You get a lot of value when you're up on the stage. Would you agree with that? It's off the charts.

(32:11 - 32:20)
And then all of a sudden people wanna work with you. Now on the podcasting thing, there's two sides to it. There's the solo episodes and there's the interview episodes.

(32:20 - 32:37)
I'd love you to share a little bit about how you're using this content because let's be intellectually honest. It was because Chris was on another podcast that I listened to that he's on this podcast. And it's because he also has a podcast that I chose to subscribe to that he's on this podcast.

(32:37 - 32:51)
So why don't you share a little bit of the strategy that you've done with your show?





Chris Daigle: (32:51 - 33:05)
So listen, the easiest way to get access to an expert is reach out and say, hey, I would like for you to be a guest on my podcast. It's amazing. And I know everybody's probably heard this before. It's true. So for me, it was part of my own AI journey. I wanted to reach out to people who, honestly, I wanted to just ask them questions that were interesting to me about how are you doing it? And then what tool are you, like all those kinds of questions.

(33:05 - 33:17)
Come to find out everybody else had those same questions. Of course. So you don't have to be the expert and that everybody's expecting you to have all the answers.

(33:17 - 33:33)
If all you do is ask the right questions, well, Chris, I don't know what questions to ask. Use ChatGPT, right? Like that's actually how I started. I started with 20 questions and I would pick four or five and we just kind of go there and then allow your own curiosity to go off script.

(33:33 - 33:39)
Hey, I'm more interested in that. Like Michael's doing that in his podcast. Let's dig in here.

(33:39 - 34:01)
And if you're interested in it and you're in marketing or in sales, whatever your niche is, others are gonna have very similar questions. And again, that's that marriage of business understanding and the tools that makes you the expert in the room for sure.




Michael Stelzner (34:01 - 34:26)
Okay, so real quick question. How did you start? You said you've never really had a podcast until what, 2023? Is that when you started this show? The other show? So how did you begin? Because people sometimes don't know, they've faced some of these challenges. I don't have an audience yet. How in the world is anybody gonna give me any time of the day? Like what did you do in the beginning? Did you just tap your existing network?





Chris Daigle: (34:27 - 34:43)
I did tap my existing network and it was still early. So everybody knew who the AI person was in their group or their network because there weren't a lot of people talking about it. And it was a lot easier than you'd think. Now, of course, the first couple of times, I'm a little nervous and that sort of thing, it doesn't come through.

(34:44 - 35:00)
And especially if you allow the conversation to just evolve, and this may not be best practice, but this is what works for me. You allow the conversation to just evolve, people end up reaching out saying, hey, that great episode. And you're like, oh, really? Well, let me do it again.

(35:00 - 35:13)
And the key, like with anything in success or business, just keep doing it, just keep showing up, keep showing up. There's so many people out there that you can get access to if you preface it by, I'm a podcast host. It's amazing.





Michael Stelzner (35:14 - 35:35)
Okay, so, so far, let's just kind of explore what we've talked about. We started with, start with your inside the business or inside with a small group of clients if you're a solopreneur. And really just kind of get your chops and start really documenting what you're learning as you're learning it.

(35:35 - 36:30)
And just your mindset is, I'm just a little further along than they are, right? That's really the truth, right? But then we explored how over time, all of a sudden people look to you because most people remember who brought them into something new and exciting as kind of like the person who kind of brought them on board, right? And that gets you some kudos down the road that opens doors for you, right? And we talked about how that could lead to all sorts of interesting opportunities. And then we talked about how maybe you should consider teaching formally other people inside the business how to do this, or even your staff, if you're the owner of the business like I am, right? And really dial it in. And what we really didn't talk about is how do we refine our craft if we wanna be an expert? Like, let's talk about that a little bit, right? Because there's one thing to be an expert, but in order to be an expert, a lot of us know we've gotta put the hours in to become an expert.

(36:31 - 36:48)
So, you know, do you advocate, don't be an expert, just be a little further ahead and others will credit you as an expert, or do you advocate develop expertise? I'm just curious what your thoughts are.





Chris Daigle: (36:50 - 36:55)
It's a great question. And I'll tell you the way that I look at it is things are changing in the business landscape. ChatGPT, for sure. Then these generative AI tools. Agents are the big topic of 2025.

(36:55 - 37:12)
Vibe marketing, if anybody's heard that term, right? And it's this concept of introducing AI into as much of your process as possible. I, me personally, my Colby Index, I'm a high fact finder, high quick start. For me, immersion was important.

(37:13 - 37:35)
Listen, there's so much free education out there, but the challenge is there's a lot of noise and not a ton of signal. This podcast, any podcast that's gone beyond, you know, a handful of episodes, they're probably understanding the topic well enough for you to be able to take nuggets away from every episode. And again, it's free.

(37:36 - 38:09)
However, you could be the greatest in the world at this stuff, but if somebody's like, oh, my uncle Joe knows AI, company's gonna be like, no. Listen, sad state of affairs, but there needs to be some sort of an endorsement or certification or acknowledgement that this individual has followed a set process to become a quote-unquote expert or master at this. And they have completed that circuit of training and they have now received that acknowledgement, that certification, whatever it is.

(38:10 - 38:39)
So I would encourage you, look, all the LinkedIn free courses, as many as you can, all the Udemy, the cheap stuff, they give you the certificates of completion. Those things matter, right? Watching a thousand YouTube videos, doesn't. So I wouldn't say don't do the YouTube videos, but also have built into your growth plan, something that's gonna show some sort of acknowledgement that I have completed a course of study on prompting, on HayGen, on Ideogram, whatever the tools are that work for your business.

(38:40 - 38:56)
It will be the point of distinction between you and the other candidates for that gig, that job, that client.




Michael Stelzner (38:57 - 39:10)
Yeah, and folks, chiefaiofficer.com does do certification. They're one of the few that you can check out and we can maybe talk about that a little bit later. I advocate professional development always. We have the AI Business Society. We give you like a membership thing, but we don't really certify anybody because we just know this place is changing too fast.

(39:10 - 39:20)
But there is something to that. And I do know that that matters. That's a social proof thing, right? Or it's just an instant credibility kind of thing.

(39:21 - 39:39)
But I wanna come back to having a mindset of continuous learning. What's your thoughts on that? Because I'm telling you, if people stopped learning six months ago, don't you agree they're completely out of date at this point? I mean, if they're using the same old stuff they were using six months ago, because like it's changing almost every week.




Chris Daigle: (39:39 - 39:48)
So that's one of the top questions we get from people. How do I keep up with all the tools? And here's what I would recommend. Pick a tool in a category and use that tool. Well, wait a minute, this one does this.

(39:48 - 40:11)
Don't worry, your tool will also have that. The competition, the moat that exists with any type of feature in a, I don't know, an image generation tool or a video avatar tool, they don't last. The acceleration and velocity of development of these tools is you cannot keep up.

(40:11 - 40:27)
So if you've got some FOMO about, I need to like test all the tools and everything, go watch one of the videos where they're using it, but you don't need, find one, get good at that tool. And like, that would be my advice. Don't get caught up in all these tools and you being too worried about it.

(40:28 - 40:36)
However, six months ago, completely different landscape. Oh, I tried that tool six months ago. Have you tried it recently? It's a different tool now.

(40:36 - 40:44)
It's so much better. But honestly, just get started with something.





Michael Stelzner (40:44 - 41:06)
Yeah, I'm with you on that. And if you decide it's going to be ChatGPT, keep up on what they keep rolling out, right? Because as of this recording just a few days ago, they radically improved their image generation. And most people won't use ChatGPT because their images look real sloppy, but now they look really good. Now they're a challenger to Ideogram and Ideogram just released 3.0, which is, I mean, it's this land race.

(41:07 - 41:35)
And it's good for us as the users and consumers to be aware of what these things are capable of because the leaps forward that they're making are quite large. And if you think you really know because you used it a few months ago, like what Chris said is, you know, you probably don't. Like for example, you probably don't know that Claude has web search, right? Or you probably don't know that ChatGPT has projects, right? Depending on if you're using Claude, right? Because there's just so much innovation that's happening.

(41:35 - 41:53)
Or you probably don't know that these things now have vision models built into them, right? Or that they can actually talk and talk back to you. I mean, like it's just crazy. And that's the reason why I think, I used to say that the social media industry was the fastest moving industry on the planet, which it was.

(41:53 - 42:10)
But guess what? Now this AI industry, right? And it is an industry because it's a multi-billion dollar industry is radically changing absolutely everything. And I think the key is just to go out there and experiment and try these things. Would you agree?




Chris Daigle: (42:10 - 42:24)
100%!! And maybe do it in a community. You mentioned your AI Business Society, like plug in with other people doing this. The benefits of that are, you're gonna learn about things from people who are focused on the same application environments as you are.

(42:24 - 42:43)
But also there's this collective knowledge. You don't have to go out and test all the tools because there's thousands of people in the community and they're the ones that like 50 of them went and tested this tool and they're all saying the same thing. The network that you can build in these communities is it's a shortcut really to learning this stuff.

(42:44 - 42:59)
And then you find a scenario where, oh, I've never used that before. You've got some place to go back to and say, hey guys, what do you think about this? And you don't have to spend hours doing research or hoping that you've got the right tool selected. You'll get people saying, oh, we use this one regularly.

(42:59 - 43:02)
It does this or that. Does it do this? It does. Okay, great. I'm gonna use that.





Michael Stelzner (43:02 - 43:20)
I wanna say a couple of words to the people that right now are saying, yeah, but there's already an expert in my industry. I'm just gonna say this, okay? I can tell you having been 15 years in the social marketing industry, those people aren't gonna be here forever.

(43:21 - 43:38)
And there's so much more opportunity, right? Just cause there is one person right now, maybe who you think is crushing it. There are people that just for whatever reason aren't going to connect with that person, but they're gonna connect with you because you have a different lived experience. You have a different way of communicating.

(43:38 - 43:58)
And there are people that are gonna connect with you. And there are still like, to my surprise, almost every month I discover new people that are experts in Instagram or YouTube or something else because they have a unique world perspective that they bring to the table. And what do you wanna say to those people who feel like it's too late?





Chris Daigle: (43:58 - 44:11)
So people say, well, AI is like the Wild West. And I thought about that. I was like, well, the Wild West, you know, you think about it, you go out of the saloon and there's carts and people and no, it's not like that at all. It's more like the frontier where you look around, there's nobody there.

(44:12 - 44:34)
So trust me, blue ocean all day long for anybody who just raises their hand and say, hey, I'm willing to share my knowledge of AI with you or your company.




Michael Stelzner (44:35 - 44:37)
All right, where do you see all this going? Like, let's just fast forward a couple of years from now.




Chris Daigle: (44:38 - 44:45)
A couple of years from now is like a decade in other industries, if not more. Agents are a big deal. They are going to, they're the ones, agents will replace the jobs. People said, oh, AI is gonna replace my job.

(44:45 - 45:06)
No, I think the more accurate would be somebody who knows your job and knows AI. They're just a better candidate, right? However, understanding agentic application in businesses, you're gonna realize, wow, we just don't need as many people. Now, what does that mean? I don't have those answers, but here's what I can tell you.

(45:06 - 45:25)
If you know AI and you're in the business, you're not gonna be on the top of the chopping block list. Like they wanna keep you around. Hey, Chris, this agent thing, can we get you to look into it, right? You are going to continue to have economic viability, even if the robots start doing most of the work, you're their person.

(45:25 - 45:36)
You're their interpreter between our business needs and what's going on in that landscape. But it's, Michael, you just referenced it. Dolly three, no bueno.

(45:37 - 45:56)
ChatGPT images, incredible. In one day, things can go from, it's okay to, oh my gosh, I don't need this role anymore because I can go and type a prompt and get a world-class output from that. It's not an option anymore, folks. It's just really not.




Michael Stelzner (45:56 - 46:01)
Chris, if people want to connect with you on the socials, where do you wanna send them? And if they wanna check out your certification and training also, where do you wanna send them?






Chris Daigle: (46:01 - 46:22)
Yeah, great example of how we're using generative AI for content creation is my LinkedIn profile. My name's Chris Daigle. They call me Dr. Daigle, but if you go to just type in Dr. Daigle, I'll show up. You'll see so much, and it's human-like output. It's not synthetic.

(46:22 - 46:28)
It's not, oh, that's obvious they used AI for that. And that's what's possible with these tools. So that's a great place.

(46:28 - 46:40)
We provide a lot of content on there. And Michael, I've actually done something special for this audience, like big privilege to be here. And I wanna make sure that everybody that's listening to me gets something special.

(46:41 - 46:50)
So if they go to chiefaiofficer.com/Stelzner , Michael's last name, look at the podcast. You'll be able to spell it. We've got a ton of resources there.

(46:50 - 47:01)
They're all free. We have a fantastic PromptVault Studio tool that we built that 2000, and these aren't, like these are, you'll see when you get there. We've got tons of free training.

(47:01 - 47:08)
We train all the time. We record it and we productize it. The stuff that you guys are gonna get access to are free.

(47:09 - 47:26)
Obviously, any of the tools that I've mentioned, even in passing, I'll make sure that there's links there for them. And these are tools that, again, I'm non-technical. These are tools that I use that literally while you're sitting there having a cup of coffee, you could go from zero to hero in 15 minutes.

(47:26 - 47:37)
And you're like, oh, I'm gonna use this at work today. So tons of free resources there, chiefaiofficer.com/Stelzner .




Michael Stelzner (47:37 - 47:39)
Chris Daigle, thank you so much for coming on the show and sharing your insights.




Chris Daigle: (47:40 - 47:42)
My pleasure, for sure. Thanks, safe travels to the event.